{"product_id":"pure-via-demerara-sugar-alternative-200g-2026171166","title":"Pure Via Demerara Sugar Alternative 200g","description":"\u003cp\u003e\u003cstrong\u003eWhat Is It:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePure Via Demerara is a demerara-style table-top sweetener made with steviol glycosides from stevia and erythritol, designed to replace sugar in drinks, on food and in baking; it delivers a molasses aroma and contains zero calories and zero sugars per serving.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNutritional Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMeasures like sugar 1:1 for easy swapping in recipes.\u003c\/li\u003e\n\u003cli\u003eZero calories and zero sugars per serving.\u003c\/li\u003e\n\u003cli\u003ePlant based, keto and vegan friendly with a molasses aroma and around 97% fewer calories compared to regular demerara sugar.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eErythritol; Steviol glycosides (from stevia)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse as a direct 1:1 replacement for regular demerara sugar in drinks, on food and in baking. Store the product in a cool, dry place.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Dietary facts:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePure Via Demerara is plant based, keto and vegan friendly. It provides zero calories and zero sugars per serving and offers around 97% fewer calories compared to regular demerara sugar.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBulking agent: erythritol; natural flavouring; apple extract; sweetener: steviol glycosides from Stevia (0.18 %).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdvisory Information:\u003c\/strong\u003e\u003c\/p\u003eExcessive consumption may have laxative effects.\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003eStore in a cool dry place.\u003cp\u003e\u003cstrong\u003eNutritional Information\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAverage Values Per 100g\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEnergy: 49kJ \/ 12kCal\u003c\/li\u003e\n\u003cli\u003eFat: 0g\u003c\/li\u003e\n\u003cli\u003eOf which Saturates: 0g\u003c\/li\u003e\n\u003cli\u003eCarbohydrates: 00g\u003c\/li\u003e\n\u003cli\u003eOf which Sugars: 0g\u003c\/li\u003e\n\u003cli\u003eProtein: 0g\u003c\/li\u003e\n\u003cli\u003eSalt: 0g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Holland \u0026 Barrett","offers":[{"title":"Default Title","offer_id":48320562069742,"sku":"STO-ITEM-2026-171166","price":6.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/0cdf944e-eb13-42cd-bbe7-4ffc8433c3d2_0.avif?v=1784111271","url":"https:\/\/mcgrocer.com\/products\/pure-via-demerara-sugar-alternative-200g-2026171166","provider":"McGrocer","version":"1.0","type":"link"}