{"product_id":"pure-cotton-ikat-towel-2026286205","title":"Pure Cotton Ikat Towel","description":"\u003cp\u003eThis quality Ikat towel features an intricate striped pattern for a bold look. Made from comfortable pure cotton with a 550gsm weight to provide a luxuriously soft feel. The rectangular design comes with our StayNew technology to ensure it will keep its colour longer.\u003c\/p\u003e\u003cp\u003eThis towel's GSM rating is 550 GSM. GSM stands for grams per square metre and indicates the weight and density of the towel. 450-600 GSM signifies a lightweight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e550 gsm\u003c\/li\u003e\n\u003cli\u003eStayNew technology\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eKeep away from fire and flames\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48331951177966,"sku":"STO-ITEM-2026-286205","price":14.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/Pure-Cotton-Ikat-Towel_2ad12a64-c5b2-4593-a4ae-3e4f3cf959bb.jpg?v=1784228823","url":"https:\/\/mcgrocer.com\/products\/pure-cotton-ikat-towel-2026286205","provider":"McGrocer","version":"1.0","type":"link"}