{"product_id":"pure-cotton-floral-towel-m202631370","title":"Pure Cotton Floral Towel","description":"\u003cp class=\"media-0_textSm__Q52Mz\"\u003eWith its twining floral design, this pure cotton towel brings a quietly elegant feel to your bathroom. It's made in a traditional rectangular shape, from substantial 550gsm fabric that ensures good absorbency. Our StayNew™ technology keeps this piece looking and feeling its best for longer.\u003c\/p\u003e\/n\u003cp class=\"media-0_textSm__Q52Mz\" style=\"--typography-gutter-bottom:1.5rem\"\u003eThis towel’s GSM rating is 550 GSM. GSM stands for grams per square metre and indicates the weight and density of the towel. 450-600 GSM signifies a light to medium weight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts.\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48318420910318,"sku":"STO-ITEM-2026-31370","price":34.32,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/Pure-Cotton-Floral-Towel.jpg?v=1784103489","url":"https:\/\/mcgrocer.com\/products\/pure-cotton-floral-towel-m202631370","provider":"McGrocer","version":"1.0","type":"link"}