{"product_id":"provoke-go-icy-shampoo-200ml-2026460601","title":"Provoke Go Icy Shampoo 200ml","description":"\u003cp\u003eGo 2 shades lighter for an icy platinum look in just 1 wash with the Provoke GO ICY Platinum effect Shampoo. Our most intensive formulation yet, with triple toning technology to cool down warmer brassy tones for an extra light colour. This advanced formula is also enriched with Keratin to deeply hydrate, leaving your hair beautifully healthy and shiny. Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with PROVOKE GO ICY Platinum Effect Conditioner. For best results use with PROVOKE GO ICY Conditioner.\u003c\/p\u003e\u003cp\u003eSuitable for: Light to medium blondes, and silvers.\u003c\/p\u003e\u003cp\u003eHow to use: Wet hair, lather into hair, leave on for 5 minutes, rinse and follow with PROVOKE GO ICY Platinum Effect Conditioner.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePurple \u0026amp; blue pigments can stain, avoid clothing \u0026amp; porous surfaces.\u003c\/li\u003e\n\u003cli\u003eDo not use every day. Do not use for 2 weeks after having hair permed or coloured.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. In case of contact, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eUse as directed. Keep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eImportant info: Country of Origin: United Kingdom. Address: UK: Royal Sanders Brands Limited, Preston, PR2 5NA, UK. EU: Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL.\u003c\/p\u003e\u003cp\u003eIngredients: Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Glycol Distearate, Sodium Benzoate, Phenoxyethanol, Glycerin, Potassium Sorbate, Glyceryl Oleate, Citric Acid, Laureth-4, Panthenol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic\/Capric Glycerides, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Benzophenone-4, Linalool, Sodium Hydroxide, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 60730 (Acid Violet 43), HC Blue No. 2, CI 42090 (Blue 1).\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48364113363182,"sku":"STO-ITEM-2026-460601","price":10.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10340182.jpg?v=1784689638","url":"https:\/\/mcgrocer.com\/products\/provoke-go-icy-shampoo-200ml-2026460601","provider":"McGrocer","version":"1.0","type":"link"}