{"product_id":"proclere-blue-frosting-silverising-shampoo-250ml-2026224351","title":"Proclere Blue Frosting Silverising Shampoo 250ml","description":"\u003cp\u003eProclere Blue Frosting Silverising Shampoo 250ml - blue-violet pigment deposits to neutralise brassiness and refresh cool-toned blonde, silver and grey hair while cleansing. Gentle formula helps prevent dryness and keeps hair smooth and manageable, ideal for lightened and highlighted hair between salon visits.\u003c\/p\u003e\u003cp\u003eUse regularly to maintain cool blonde, silver or grey tones and reduce brassiness. For extra toning, leave the shampoo on for a few minutes before rinsing, then follow with conditioner to lock in moisture. Adjust frequency according to your hair colour and condition - more frequent use for stronger toning, less for gentle maintenance. Perform a patch test if you have sensitive scalp and avoid contact with eyes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUses\u003c\/strong\u003e\u003cbr\u003eWet hair thoroughly, apply a small amount from roots to ends and massage to distribute pigment evenly. Rinse thoroughly with lukewarm water and re-apply if stronger toning is desired. Follow with conditioner to lock in moisture. For deeper toning, leave on briefly before rinsing and adjust frequency based on hair colour and condition.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarnings\u003c\/strong\u003e\u003cbr\u003eFor external use only. Do not ingest. Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOther Information\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlue-violet pigment neutralises yellow and brassy tones, cleansing while depositing colour to refresh tone.\u003c\/li\u003e\n\u003cli\u003eGentle, colour-safe formula helps prevent dryness and maintain smooth, manageable hair.\u003c\/li\u003e\n\u003cli\u003eSpecifically formulated for lightened, highlighted and colour-treated blonde, silver and grey hair.\u003c\/li\u003e\n\u003cli\u003e250ml bottle for easy at-home maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":48324250861806,"sku":"STO-ITEM-2026-224351","price":24.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/5456e875-da49-4d1d-811c-5a82b9d7547f_0.jpg?v=1784147556","url":"https:\/\/mcgrocer.com\/products\/proclere-blue-frosting-silverising-shampoo-250ml-2026224351","provider":"McGrocer","version":"1.0","type":"link"}