{"product_id":"preference-vivids-colorista-hair-dye-cherry-red-5-66-m202525852","title":"L'Oreal Paris Preference Vivids Cherry Red Permanent Hair Dye","description":"\u003cp\u003eOur Preference expertise is now at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust.\u003c\/p\u003e\u003cp\u003eBe colour safe and always do your 48-hour patch test. INSTRUMENTAL TEST. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Cherry Red was inspired by the colorful carnival of Notting Hill and its iconic red costumes.\u003c\/p\u003e\u003cp\u003eHair colourants can cause severe allergic reactions. An allergy test must be done 48 hours before use. COLOURANT GEL: AQUA \/WATER ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE 5-AMINO-6-CHLORO-o-CRESOL OLEYL ALCOHOL 4-AMINO-2-HYDROXYTOLUENE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM THIOLACTATE EDTA ERYTHORBIC ACID PARFUM FRAGRANCE. DEVELOPER CREAM: AQUA WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. SHINE PROTECT CONDITIONER: AQUA WATER CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA CANDELILLA WAX AMODIMETHONME CETYL ESTERS ISOPROPYL ALCOHOL TOCOPHERYL ACETATE SODIUM PCA PHENOXYETHANOL ETHYLHEXYL SALICYLATE TRIDECETH-6 CHLORHEXIDINE DIGLUCONATE LIMONENE CAMELINA SATIVA SEED OIL LINALOOL BENZYL ALCOHOL BENZYL BENZOATE GERANIOL CETRIMONIUM CHLORIDE CITRONELLOL HEXYL CINNAMAL AMYL CINNAMAL PARFUM FRAGRANCE.\u003c\/p\u003e\u003cp\u003eSTEP 1 BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use. STEP 2 PREP: Cover shoulders with towel and put on gloves. Open colouring bottle and pour entirely into developer bottle. Close with applicator tip and shake for even mixture. Step 3 APPLY COLOUR: Part hair into small sections and apply colour. Apply conditioner and then rinse thoroughly. Box and leaflet can be recycled.\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47152110502126,"sku":"STO-ITEM-2025-25852","price":18.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/bf8802f3-e803-457f-b68a-ff807c4e716f_0.avif?v=1781003860","url":"https:\/\/mcgrocer.com\/products\/preference-vivids-colorista-hair-dye-cherry-red-5-66-m202525852","provider":"McGrocer","version":"1.0","type":"link"}