{"product_id":"preference-1-napoli-black-permanent-hair-dye-m202523743","title":"L'Oreal Paris Preference 1 Napoli Black Permanent Hair Dye","description":"\u003cp\u003eProduct Information\u003c\/p\u003e\u003cp\u003eLuminous Colour Full of Reflects - The formula intensifies the natural tones of your hair colour with luminous reflects\u003c\/p\u003e\u003cp\u003eUp To 100% Grey Coverage - If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly.\u003c\/p\u003e\u003cp\u003ePermanent Hair Colour - Intense natural colour with permanent results. Always follow the instruction leaflet and read the safety information.\u003c\/p\u003e\u003cp\u003eNew Precious Oil \u0026amp; Fragrance - Enriched with precious oils and floral fragrance with amber notes for an improved sensorial experience at application.\u003c\/p\u003e\u003cp\u003eShine Protect Conditioner - The shine protect conditioner is enriched with UV filter \u0026amp; vitamin E derivative to help preserve the radiance of your coloured hair.\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cp\u003eShade 1 was inspired by Napoli. This timeless and luminous pure black is as fascinating as the city's art. It is ideal to create contrast with fairer complexions and to complement darker skin tones.\u003c\/p\u003e\u003cp\u003eThe translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage.\u003c\/p\u003e\u003cp\u003eDiscover the unique shades of Preference with light-reflecting dyes, for a luminous colour full of reflects.\u003c\/p\u003e\u003cp\u003eA new floral fragrance with amber notes for an improved sensorial experience at application.\u003c\/p\u003e\u003cp\u003eShine Protect Conditioner enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.\u003c\/p\u003e\u003ch3\u003eProduct Specification\u003c\/h3\u003e\u003cp\u003e1242560 - Colourant Gel: Aqua \/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodiumdiethylaminopropyl Cocoaspartamide, p-Phenylenediamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Acetate, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum \/ Fragrance. (F.I.L. C234363\/1)\u003c\/p\u003e\u003cp\u003e1152439 - Developer Cream: Aqua \/ Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318\/2)\u003c\/p\u003e\u003cp\u003e1217043 A - Shine Protect Conditioner: Aqua \/ Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera \/ Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum \/ Fragrance. (F.I.L. C232981\/1)\u003c\/p\u003e\u003cp\u003e1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil \/ Sunflower Seed Oil, Parfum \/ Fragrance, Cocos Nucifera Oil \/ Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136\/1)\u003c\/p\u003e\u003cp\u003eProduct code: 779659\u003c\/p\u003e\u003cp\u003eEAN: 3600523799657\u003c\/p\u003e\u003ch3\u003eProduct Uses\u003c\/h3\u003e\u003cp\u003eSTEP 1 - BEFORE COLOURING:\u003c\/p\u003e\u003cp\u003eRemember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.\u003c\/p\u003e\u003cp\u003ePlease follow the instruction leaflet and read the safety information.\u003c\/p\u003e\u003cp\u003eSTEP 2 - PREP:\u003c\/p\u003e\u003cp\u003eCover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.\u003c\/p\u003e\u003cp\u003eSTEP 3 - APPLY COLOUR:\u003c\/p\u003e\u003cp\u003ePart your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47150378483950,"sku":"STO-ITEM-2025-23743","price":22.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/cfaf6654-80bc-4af0-b660-91e51f992a73_0.webp?v=1781008945","url":"https:\/\/mcgrocer.com\/products\/preference-1-napoli-black-permanent-hair-dye-m202523743","provider":"McGrocer","version":"1.0","type":"link"}