{"product_id":"polaroid-now-instant-camera-generation-3-2026521959","title":"Polaroid Now Instant Camera Generation 3","description":"\u003cp\u003eRediscover the joy of real, tangible photography with the Polaroid Instant Camera-a classic analogue device built for creative minds and nostalgic hearts. Designed with the signature Polaroid aesthetic, this camera makes it easy to capture everyday moments and once-in-a-lifetime memories with a simple click and print.\u003c\/p\u003e\u003cp\u003eWith a dual-lens autofocus system, the camera automatically adapts to your subject's distance for consistently sharp, high-quality photos. Exposure is optimised for brighter results, even in harsh or uneven lighting, so your images always shine. Get creative with double exposure mode, or personalise your shots with optional colored filters that bring a splash of surrealism to your work.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShoot on original full-size Polaroid film and enjoy the process of watching your photo develop in your hand. Then, scan your print using the Polaroid app to preserve and share it digitally in seconds.\u003c\/li\u003e\n\u003cli\u003eWhether you're documenting life's little details or creating something completely your own, this analogue camera is your perfect companion for expressive, hands-on photography.\u003c\/li\u003e\n\u003cli\u003eClassic Analogue Instant Camera - Embraces the timeless joy of Polaroid photography with a simple, fully analogue design.\u003c\/li\u003e\n\u003cli\u003eDual-Lens Autofocus - Automatically switches lenses for twice the clarity, ensuring sharp shots whether your subject is near or far.\u003c\/li\u003e\n\u003cli\u003eOptimised Exposure Settings - Calibrated for sharper, more balanced photos even in bright lighting conditions.\u003c\/li\u003e\n\u003cli\u003eDouble Exposure Mode - Create surreal, layered images with this built-in creative feature.\u003c\/li\u003e\n\u003cli\u003eIconic Polaroid Design - A nostalgic look with modern refinements, perfect for everyday use or special moments.\u003c\/li\u003e\n\u003cli\u003eUses Original Full-Size Polaroid Film - Produces classic Polaroid photos with rich tones and signature white borders.\u003c\/li\u003e\n\u003cli\u003eCreative Filter Compatibility - See the world in a new way with optional colored lens filters (sold separately).\u003c\/li\u003e\n\u003cli\u003eScan and Share via Polaroid App - Digitize your prints and instantly share your memories through the free Polaroid app.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"selfridges","offers":[{"title":"BLACK","offer_id":49420360810734,"sku":"STO-ITEM-2026-521960","price":173.99,"currency_code":"GBP","in_stock":true},{"title":"CORAL ORANGE","offer_id":49420360843502,"sku":"STO-ITEM-2026-521961","price":173.99,"currency_code":"GBP","in_stock":true},{"title":"YELLOW","offer_id":49420360876270,"sku":"STO-ITEM-2026-521962","price":173.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/R04502775_BLACK_M.jpg?v=1786767628","url":"https:\/\/mcgrocer.com\/products\/polaroid-now-instant-camera-generation-3-2026521959","provider":"McGrocer","version":"1.0","type":"link"}