{"product_id":"philip-kingsley-elasticizer-extreme-rich-deep-conditioning-hair-treatment-500ml-2026372226","title":"Philip Kingsley Elasticizer Extreme Rich Deep Conditioning Hair Treatment 500ml","description":"\u003cp\u003eElasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsley's cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair. Our pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry \u0026amp; curly hair.\u003c\/p\u003e\u003cp\u003eIt provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine. Forget all you know about traditional hair masks - Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life instantly. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures.\u003c\/p\u003e\u003cp\u003eOur supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.\u003c\/p\u003e\u003cp\u003eClinically proven to reduce breakage after just one use\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefines and smoothes curls\u003c\/li\u003e\n\u003cli\u003eCombats frizz\u003c\/li\u003e\n\u003cli\u003eRestores elasticity and bounce\u003c\/li\u003e\n\u003cli\u003eBanishes tangles, frizz \u0026amp; straw-like ends\u003c\/li\u003e\n\u003cli\u003eThe solution to stronger, healthier hair instant shine that catches the light\u003c\/li\u003e\n\u003cli\u003eLeaves hair obsessively smooth and soft\u003c\/li\u003e\n\u003cli\u003eTames tangles\u003c\/li\u003e\n\u003cli\u003eBrings dry hair back to life\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e 46% Reduction in breakage after one use - Independent Instrumental Test.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstructions for safe use:\u003c\/strong\u003e Before shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for 10-20 minutes (the longer the better). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner. Finer hair textures should double-shampoo to remove all product. For best results use at least once a week. [Tips on inside of carton lid:] Give your hair an enhanced Elasticizer Extreme treat by covering with a shower cap and leaving on overnight. Apply Elasticizer Extreme before working out, then shampoo out post-gym.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Aqua\/Water\/Eau, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Glycerin, Propylene Glycol, Olea (Olive) Europaea Fruit Oil, Ethylhexyl Dimethyl PABA, Amodimethicone, Phenoxyethanol, Polyquaternium-37, Silicone Quaternium-18, Propylene Glycol Dicaprylate\/Dicaprate, Trideceth-12, Trideceth-6, Cetrimonium Chloride, Hydrolyzed Elastin, Ethylhexylglycerin, PPG-1 Trideceth-6\u003c\/p\u003e","brand":"Next","offers":[{"title":"Default Title","offer_id":48340021838062,"sku":"STO-ITEM-2026-372226","price":124.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/AE8523s.jpg?v=1784319224","url":"https:\/\/mcgrocer.com\/products\/philip-kingsley-elasticizer-extreme-rich-deep-conditioning-hair-treatment-500ml-2026372226","provider":"McGrocer","version":"1.0","type":"link"}