{"product_id":"permanent-platinum-blonde-hair-dye-with-anti-breakage-formula-and-luminous-shine-m202626036","title":"Schwarzkopf LIVE Intense Colour Platinum Blonde B15 Permanent Hair Dye","description":"\u003cp\u003ePermanent blonde hair dye with anti-brassiness effect and luminous shine.\n\nOur range of rich colours is infused with an anti-breakage formula for even results from root to tip; choose the perfect blonde shade from our new cool LIVE Blonde shades. Our permanent hair colour is long-lasting and provides a stunning shiny result while protecting your hair with an anti-breakage formula for up to 80% less hair breakage and visibly improved hair quality. Lightening and colouring are combined in 1 simple step: The platinum blonde hair colour kit lightens the hair up to 3 levels, while the colour pigments mixed with the lightening cream help to give the hair rich colour in the same process.\n\nSuitable for all hair textures except damaged hair. Blends greys for perfect coverage. Vegan free from animal-derived ingredients. Contains 0% silicones and ethanol alcohol. Comes in 100% recycled aluminium tube.\n\nHow to use:\n1) Squeeze contents of colour cream into developer bottle and shake until mixed.\n2) Apply to dry unwashed hair following instructions.\n3) Leave on for 20-30 minutes and then rinse until water runs clear.\n4) Apply LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughly.\n\nRecommended for extra light blonde to medium blonde hair. For long or thick hair use two packs.\n\nColour Like No Other\nFSC Mix Packaging FSC C002324.\n\nSuitable for Vegans.\n\nManufacturer: Henkel Ltd., Hemel Hempstead, Herts HP2 4RQ.\n\nPreparation Guide:\nWashes out in 6-8 washes.\nLasts up to 28 washes.\nPermanent.\nFormula lightens hair up to 3 levels.\n\nSafety Instructions:\nHair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under age 16. Temporary black henna tattoos may increase risk of allergy. Do not colour hair if rash on face or sensitive irritated scalp present. Do not use if experienced reaction after colouring or black henna tattoo previously. Contains hydrogen peroxide phenylenediamines and resorcinol. Do not use to dye eyelashes or eyebrows. Rinse hair well after application.\nConduct allergy alert test 48 hours before each time you colour even if used colouring products before.\nSo remember to buy product 48 hours in advance. In case of any reaction or doubt consult doctor before using hair colour product. Avoid contact with eyes. Rinse immediately if product comes in contact with them. Wear suitable gloves. Keep out of reach of children.\u003c\/p\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":47698170642670,"sku":"STO-ITEM-2026-26036","price":12.67,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/image_120b7f83-41b7-4e0b-b52a-772a776b13a5.jpg?v=1776995834","url":"https:\/\/mcgrocer.com\/products\/permanent-platinum-blonde-hair-dye-with-anti-breakage-formula-and-luminous-shine-m202626036","provider":"McGrocer","version":"1.0","type":"link"}