{"product_id":"permanent-high-lift-hair-lightening-kit-with-conditioning-mask-m202542778","title":"Bleach London No Bleach Bleach Kit Permanent High Lift Tint","description":"\u003cp\u003ePERMANENT HIGH LIFT TINT, LIGHTENS HAIR WITH LESS DAMAGE AND SCALP IRRITATION. Lightens hair by removing natural colour pigments to achieve a golden blonde.\u003c\/p\u003e\n\n\u003cp\u003eWhat's included: Plastic gloves, colourant, developing lotion \u0026amp; Reincarnation Mask.\u003c\/p\u003e\n\n\u003cp\u003eOne kit is suitable for very short, cropped hair and roots up to 2.5cm long. For short hair or roots over 2.5cm long, you'll need two kits. For shoulder length hair, you'll need three kits. For long hair that's below your shoulders, you'll need three-four kits. We do not advise lightening hair longer than chest length at home.\u003c\/p\u003e\n\n\u003cp\u003eIf your hair is very thick or it's the first time you're lightening, we recommend adding an extra kit.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47600599793902,"sku":"STO-ITEM-2025-42778","price":17.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10250214.jpg?v=1778269927","url":"https:\/\/mcgrocer.com\/products\/permanent-high-lift-hair-lightening-kit-with-conditioning-mask-m202542778","provider":"McGrocer","version":"1.0","type":"link"}