{"product_id":"permanent-hair-dye-luminous-colour-in-natural-dark-brown-shade-4013-m202556830","title":"L'Oréal Paris Preference 4.013 Refined Brown Permanent Hair Dye","description":"L'Oréal Paris Preference 4.013 Refined Brown, Rich Luminous Fade-Defying Permanent Colour\u003cbr\u003e\u003cbr\u003eL'Oréal Paris Preference is our most premium colouration experience, recommended by 9\/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine.\u003cbr\u003e\u003cbr\u003eRich \u0026amp; luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. No appointment needed:\u003cbr\u003e\u003cbr\u003eKey Benefits:\u003cbr\u003e- Rich Luminous Fade-Defying Hair Colour\u003cbr\u003e- Up to 9 Weeks of Colour Longevity and Intense Shine\u003cbr\u003e- Up to 100% Grey Coverage\u003cbr\u003e- Up to 90% Less Breakage\u003cbr\u003e- Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters\u003cbr\u003e- Suitable for All Hair Types \u0026amp; Textures","brand":"Boots","offers":[{"title":"Default Title","offer_id":47419840463086,"sku":"STO-ITEM-2025-56830","price":22.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10127801.jpg?v=1778166930","url":"https:\/\/mcgrocer.com\/products\/permanent-hair-dye-luminous-colour-in-natural-dark-brown-shade-4013-m202556830","provider":"McGrocer","version":"1.0","type":"link"}