{"product_id":"permanent-hair-dye-in-black-1-with-luminous-colour-m202556595","title":"L'Oréal Paris Preference 1.0 Black Permanent Hair Colour","description":"\u003cp\u003eL'Oréal Paris Preference 1.0 Black, Rich Luminous Fade-Defying Permanent Colour\u003cbr\u003e\u003cbr\u003eTry L'Oréal Paris Preference, our most premium colouration experience, recommended by 9\/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich \u0026amp; luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cbr\u003eRich Luminous Fade-Defying Hair Colour.\u003cbr\u003eUp to 9 Weeks of Colour Longevity and Intense Shine.\u003cbr\u003eUp to 100% Grey Coverage.\u003cbr\u003eUp to 90% Less Breakage.\u003cbr\u003ePremium Colouration Experience with High Shine Serum, Vitamin E and UV Filters.\u003cbr\u003eSuitable for All Hair Types \u0026amp; Textures.\u003cbr\u003e\u003cbr\u003eGet more from your colouration experience, no appointment needed:\u003cbr\u003e\u003cbr\u003eOil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour.\u003cbr\u003eNon-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage.\u003cbr\u003eShine-Protect Conditioner, to help preserve your day 1 colour \u0026amp; shine, while protecting your hair from environmental aggressors.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47419019067630,"sku":"STO-ITEM-2025-56595","price":22.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10272682.jpg?v=1778166798","url":"https:\/\/mcgrocer.com\/products\/permanent-hair-dye-in-black-1-with-luminous-colour-m202556595","provider":"McGrocer","version":"1.0","type":"link"}