{"product_id":"permanent-cr-me-hair-dye-for-full-grey-coverage-3-natural-darkest-brown-m202556658","title":"L'Oréal Paris Excellence Crème 3 Natural Darkest Brown Permanent Hair Dye","description":"\u003cp\u003eTired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oréal Paris Excellence Cool Crème, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid.\u003c\/p\u003e\u003cp\u003eThis innovative formula provides up to 100% grey coverage and actively neutralizes unwanted yellow and orange undertones. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème, a gentle pH Purple Shampoo infused with Hyaluronic Acid, and an Anti-Brassiness Purple Mask.\u003c\/p\u003e\u003cp\u003eThe non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Perform a patch test 48 hours before use.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47419449180398,"sku":"STO-ITEM-2025-56658","price":22.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10285347.jpg?v=1778674564","url":"https:\/\/mcgrocer.com\/products\/permanent-cr-me-hair-dye-for-full-grey-coverage-3-natural-darkest-brown-m202556658","provider":"McGrocer","version":"1.0","type":"link"}