{"product_id":"permanent-at-home-hair-colour-with-hyaluronic-acid-in-baby-blonde-shade-10-m202694517","title":"Permanent At-Home Hair Colour with Hyaluronic Acid in Baby Blonde Shade 10","description":"\u003cp\u003ePermanent at-home colour now enriched with Hyaluronic Acid.\u003c\/p\u003e\u003cp\u003eVisibly better hair quality vs before colouring.\u003c\/p\u003e\u003cp\u003eUp to 100% Grey Coverage.\u003c\/p\u003e\u003cp\u003eUp to 10x more nourished hair.\u003c\/p\u003e\u003cp\u003eUp to 2x shinier hair.\u003c\/p\u003e\u003cp\u003eTired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème that shields and nourishes as it colours, a gentle pH Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use.\u003c\/p\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":47854661173486,"sku":"STO-ITEM-2026-94517","price":19.36,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/1500x1500_a6bbafd6-cc63-4e2a-98e1-44b253e0d9b4.jpg?v=1782671327","url":"https:\/\/mcgrocer.com\/products\/permanent-at-home-hair-colour-with-hyaluronic-acid-in-baby-blonde-shade-10-m202694517","provider":"McGrocer","version":"1.0","type":"link"}