{"product_id":"parla-pro-whitening-plastic-free-toothpaste-75ml-2026208085","title":"Parla Pro Whitening Plastic Free Toothpaste 75ml","description":"\u003cp\u003eVegetarian\u003c\/p\u003e\n\u003cp\u003eFor high gloss whitening and whole body wellness. A dentist-designed whitening toothpaste that strengthens enamel and soothes sensitivity. Ready to brighten your smile while you brush? PÄRLA's PRO WHITENING Toothpaste pairs fluoride with hydroxyapatite (HAp) to help remineralise teeth and increase enamel strength by up to 65%, tackling sugar- and acid-related wear for a glossier, whiter finish. With Vitamin B12 and Vitamin E to support gum health and overall wellness, it's everyday care with pro-level results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClinically inspired whitening: Visibly brightens while polishing for a high-gloss finish.\u003c\/li\u003e\n\u003cli\u003eEnamel repair power duo: Fluoride + hydroxyapatite help remineralise and harden enamel (up to 65% stronger).\u003c\/li\u003e\n\u003cli\u003eWellness support: Vitamin B12 and Vitamin E with every brush to support gum and immune health.\u003c\/li\u003e\n\u003cli\u003eClean \u0026amp; kind: No artificial colours and free of preservatives, SLS-free, palm-oil-free, vegan, cruelty-free, gluten-free.\u003c\/li\u003e\n\u003cli\u003ePlanet-first packaging: 100% plastic-free aluminium tube and cap - rinse-free, curbside recyclable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHydroxyapatite (HAp) is the mineral that forms the building blocks of your enamel. PRO WHITENING pairs fluoride + hydroxyapatite to rebuild and protect that mineral layer while lifting surface stains - so you get strength and shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemineralise \u0026amp; strengthen: Fluoride and biomimetic hydroxyapatite work together to refill microscopic enamel defects and increase enamel hardness by up to 65%.\u003c\/li\u003e\n\u003cli\u003eWhitening by polishing: Fine, low-abrasive polishing agents help lift daily stains for a smoother, glossier, brighter look.\u003c\/li\u003e\n\u003cli\u003eGum \u0026amp; wellness support: Vitamin B12 and Vitamin E support gum health and provide antioxidant care with every brush.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStronger enamel + smoother surface = brighter gloss, whiter-looking teeth, happier smiles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eActive ingredients (what they do)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydroxyapatite (HAp): A biomimetic mineral that helps rebuild and smooth enamel for a naturally brighter look.\u003c\/li\u003e\n\u003cli\u003eFluoride: Supports stronger enamel and helps resist cavities.\u003c\/li\u003e\n\u003cli\u003eVitamin B12 \u0026amp; Vitamin E: Support gum and overall oral wellness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh Gloss Whitening, Vitamin E \u0026amp; B12, Pro Whitening\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of origin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnited Kingdom\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation and Usage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse a pea-sized amount for your daily brushes\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackage type\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTube\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOther Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStorage: Store in a cool dry place under 30°C.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety Warning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFLUORIDE CONTENT\u003cbr\u003e\nContains Sodium Monofluorophosphate 1.1% w\/w (1450 ppm F)\u003c\/p\u003e\n\u003cp\u003eIMPORTANT USAGE INFORMATION\u003cbr\u003e\nIn case of intake of fluoride from other sources consult a dentist or doctor. Discontinue use and consult your dentist if irritation occurs. Not suitable for children under the age of 7. Use of the product by children (7+) should be supervised by an adult.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGlycerin, Calcium Carbonate, Aqua, Hydroxyapatite, Hydrated Silica, Kaolin, Perlite, Sodium Monofluorophosphate, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Stevioside, Menthol, Sodium Bicarbonate, Mentha Viridis Leaf Oil, Sodium Chloride, Tocopheryl Acetate, Mentha Piperita Oil, Methylcobalamin, Limonene\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Tested on Animals; Suitable for Vegans; Suitable for Vegetarians\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eParla Oral Care\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePÄRLA is redefining oral care at the intersection of clinical science and modern wellness. Designed by dentists, our approach is rooted in evidence-led formulations that support the oral microbiome and whole-body health, while challenging outdated industry norms. As a certified B Corp and proudly plastic-free, we're committed to raising standards across both health and sustainability. We believe oral care should be as considered as skincare - effective, beautifully designed, and aligned with a healthier lifestyle. From ingredient integrity to responsible innovation, PÄRLA exists to elevate everyday routines into something smarter, cleaner, and genuinely better for people and the planet.\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48323030089966,"sku":"STO-ITEM-2026-208085","price":19.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_2618f5f5-60d2-4e46-8639-3fb665ad8376.jpg?v=1784135305","url":"https:\/\/mcgrocer.com\/products\/parla-pro-whitening-plastic-free-toothpaste-75ml-2026208085","provider":"McGrocer","version":"1.0","type":"link"}