{"product_id":"parla-enamel-protect-plastic-free-toothpaste-fresh-mint-75ml-2026208042","title":"Parla Enamel Protect Plastic Free Toothpaste, Fresh Mint, 75ml","description":"\u003cp\u003eVegetarian\u003c\/p\u003e\u003cp\u003eA dentist-designed toothpaste that works hard to strengthen enamel, protect against decay and give you a naturally brighter smile while still feeling gentle and easy to use every day.\u003c\/p\u003e\u003cp\u003eENAMEL PROTECT Toothpaste contains 1450ppm fluoride, the level recommended by dental experts to help rebuild and reinforce enamel. It supports your teeth against daily acids and sugars, helping keep them strong over the long term.\u003c\/p\u003e\u003cp\u003eTo brighten your smile, the formula uses four naturally derived, low-abrasive stain removal agents. These minerals gently lift surface stains and smooth the tooth surface, helping your teeth look cleaner and naturally brighter without harsh scrubbing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavour \u0026amp; Feel:\u003c\/strong\u003e Fresh, clean mint with a smooth, low-foam texture (SLS-free).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e SLS, palm oil, animal ingredients, microplastics. Vegan and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOptimal enamel protection: 1450ppm fluoride helps strengthen enamel and protect against decay.\u003c\/li\u003e\n\u003cli\u003eNaturally brighter smile: A gentle blend of stain-removing agents works to lift surface stains for natural radiance.\u003c\/li\u003e\n\u003cli\u003eClean \u0026amp; kind formula: SLS-free, palm-oil-free, vegan and cruelty-free.\u003c\/li\u003e\n\u003cli\u003ePlanet-first packaging: Fully aluminium tube and cap, curb side recyclable without rinsing.\u003c\/li\u003e\n\u003cli\u003eDesigned by dentists: Effective, everyday oral care backed by science.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFluoride integrates into the enamel surface, helping reinforce its structure and increase resistance to acid challenges.\u003c\/li\u003e\n\u003cli\u003eA blend of naturally sourced polishing minerals helps gently lift external stains while maintaining a low-abrasive profile.\u003c\/li\u003e\n\u003cli\u003eThe result is stronger enamel, a cleaner surface and a naturally brighter appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePreparation and Usage\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrush twice daily for 2 minutes. Make sure you clean every surface of every tooth - that's the inside, the outside and the chewing side!\u003c\/li\u003e\n\u003cli\u003eUse a pea-sized amount\u003c\/li\u003e\n\u003cli\u003eWait at least 30 minutes after eating before brushing\u003c\/li\u003e\n\u003cli\u003eSuitable for ages 7+.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluoride (1450ppm)\u003c\/strong\u003e Strengthens enamel and improves resistance to decay.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXylitol\u003c\/strong\u003e Helps support a healthier oral environment by reducing sugar-acid challenges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin\u003c\/strong\u003e A naturally derived mineral that helps gently polish and lift stains for natural brightness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48323025207534,"sku":"STO-ITEM-2026-208042","price":12.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_cd20811d-cfbc-44e2-ab43-df4c493b22e5.jpg?v=1784135252","url":"https:\/\/mcgrocer.com\/products\/parla-enamel-protect-plastic-free-toothpaste-fresh-mint-75ml-2026208042","provider":"McGrocer","version":"1.0","type":"link"}