{"product_id":"oribe-hair-alchemy-fortifying-treatment-serum-75ml-2026557884","title":"Oribe Hair Alchemy Fortifying Treatment Serum 75ml","description":"\u003cp\u003e\u003cstrong\u003eOribe Hair Alchemy Fortifying Treatment Serum\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Work a small amount into damp or dry hair to strengthen. Style as usual. Can also be used as an overnight treatment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e a curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein with phytoceramides and cotton seed extract to shield and fortify fragile strands. Prevents breakage and hair fall caused by brushing and styling, encouraging length over time. Forms a scaffold around each hair fiber to protect from external aggressors. Reinforces and strengthens fragile hair from the inside out. Hydrates strands, locks in moisture and enhances softness. Improves the tensile strength and elasticity of each hair strand. Provides 232°C heat protection. 75ml travel size.\u003c\/p\u003e","brand":"selfridges","offers":[{"title":"Default Title","offer_id":49436591423726,"sku":"STO-ITEM-2026-557884","price":49.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/R04331107_M.jpg?v=1787059107","url":"https:\/\/mcgrocer.com\/products\/oribe-hair-alchemy-fortifying-treatment-serum-75ml-2026557884","provider":"McGrocer","version":"1.0","type":"link"}