{"product_id":"noughty-frizz-magic-serum-75ml-2026220361","title":"Noughty Frizz Magic Serum 75ml","description":"\u003cp\u003e8X Smoother hair with Frizz Magic Anti-Frizz Serum. Up to 220°C heat protection. 90% frizz reduction for 48 hours and protect from humidity, breakage and heat damage. Without silicones, sulphates or parabens.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eFrizz reduction + control\u003c\/strong\u003e: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eHumidity Protection\u003c\/strong\u003e: Protects the hair from environmental humidity, decreasing the opportunity for frizz to be created.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eHeat Defence\/Shield\u003c\/strong\u003e: With Trametes versicolor extract, known to provide effective heat protection and shield hair from styling damage.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eNatural Ingredients\u003c\/strong\u003e: Contains a frizz-tackling blend of active extracts of wheat bran, daikon and mushroom and moisturising oils of marula and coconut that optimise hair sleekness and condition.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eConsumer User Trial Results:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cem\u003eResults based on an instrumental study, treated (shampoo, conditioner \u0026amp; serum) vs untreated hair\u003c\/em\u003e\u003c\/p\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAqua\/Water\/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed \u003cstrong\u003eSoy\u003c\/strong\u003e Protein, Hydrolyzed \u003cstrong\u003eWheat\u003c\/strong\u003e Protein, Cocodimonium Hydroxypropyl Hydrolyzed \u003cstrong\u003eWheat\u003c\/strong\u003e Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet \u003cstrong\u003eAlmond\u003c\/strong\u003e) Seed Extract, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare \u003cstrong\u003e(Wheat)\u003c\/strong\u003e Bran Extract, Sclerocarya Birrea (Marula) Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc\/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Sinensis (Sweet Orange) Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.\u003c\/p\u003e\u003cp\u003eFor allergens, see ingredients in \u003cstrong\u003ebold\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdvisory Information:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAvoid contact with eyes; if the product gets into the eyes, immediately rinse well with water.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 1 Heat protection:\u003c\/strong\u003e Apply to freshly washed, damp hair by dispensing a pea-sized amount onto fingertips and work through hair from tip to just above the root, adding product as necessary. Avoid applying to the scalp. Style hair as normal.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 2 Frizz control\u003c\/strong\u003e: Apply to freshly washed hair before styling products by dispensing a pea-sized amount onto palm of hand. Rub palms together to spread evenly and work through hair from tip to just above the root using a pressing motion. Add product as necessary and avoid applying to the roots and scalp. Style hair as normal.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 3 Frizz Magic:\u003c\/strong\u003e Helps to make air dried hair look sleeker with zero to minimal styling, so you can look Zoom ready without having to pull out the heat tools. The serum can also be used on dry hair to tame flyaways.\u003c\/p\u003e","brand":"Holland \u0026 Barrett","offers":[{"title":"Default Title","offer_id":48323939664110,"sku":"STO-ITEM-2026-220361","price":18.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/c67d984b-aaa6-4cf5-88d4-502db7e7eb0b_0.avif?v=1784144669","url":"https:\/\/mcgrocer.com\/products\/noughty-frizz-magic-serum-75ml-2026220361","provider":"McGrocer","version":"1.0","type":"link"}