{"product_id":"natural-nappy-rash-protection-cream-for-babies-30ml-m202559222","title":"My Expert Midwife Bum Balm Barrier Cream 30ml","description":"\u003cp\u003eGentle, soothing protection - from day one.\n\nDeveloped by midwives and packed with skin-loving ingredients, our Bum Balm is your go-to barrier balm for every nappy change - starting from birth. It helps keep baby's delicate skin clean, calm, and protected from irritation, soreness, and chafing.\n\nWith a rich-but-light serum texture that glides on easily (no dragging on sore skin), and a one-handed dispenser perfect for wriggly or mid-meltdown moments, this balm is a true changing table hero.\n\nMedical-grade lanolin - breathable barrier and soothing moisturiser\nSunflower seed oil - rich in Vitamin E to nourish and protect\nCalendula extract - calms redness and irritation\nCoconut oil - deeply moisturising and antimicrobial\nSweet almond oil - softens and strengthens sensitive skin\n\nSuitable from newborn\nFragrance-free, gentle \u0026amp; dermatologically tested\nPaediatrician-approved \u0026amp; safe for eczema-prone skin\nA little goes a long way!\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47433187426542,"sku":"STO-ITEM-2025-59222","price":7.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10356916.jpg?v=1778179755","url":"https:\/\/mcgrocer.com\/products\/natural-nappy-rash-protection-cream-for-babies-30ml-m202559222","provider":"McGrocer","version":"1.0","type":"link"}