{"product_id":"mam-easy-start-anti-colic-baby-bottle-260ml-2026550360","title":"MAM Easy Start Anti-Colic Baby Bottle 260ml","description":"\u003cul\u003e\n\u003cli\u003eVented base lets air escape and not end up in baby's mouth.\u003c\/li\u003e\n\u003cli\u003eInnovative Anti-colic System \u0026amp; Self Sterilising Function.\u003c\/li\u003e\n\u003cli\u003eSelf-sterilises in the microwave in just 3 minutes.\u003c\/li\u003e\n\u003cli\u003eGreat for combination feeding or moving baby from breast to bottle.\u003c\/li\u003e\n\u003cli\u003e2019 Product Safety Award - Special Mention - European Commission.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDeveloped with medical experts, its SkinSoft teat mimics the feel of mum's skin, ensuring a familiar, comforting experience. With a 94% acceptance rate, it helps babies transition seamlessly from breast to bottle. Colic can make feeding difficult, but our vented base helps reduce symptoms in 80% of babies by preventing air intake, leading to a calmer, more comfortable feed.\u003c\/p\u003e\u003cp\u003eUsage: Please retain instructions for future use.\u003c\/p\u003e","brand":"waitrose","offers":[{"title":"Default Title","offer_id":49421767147758,"sku":"STO-ITEM-2026-550360","price":17.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/LN_935453_BP_4_ac46fe69-c24d-4f11-ab6a-7668f400fd86.jpg?v=1786806677","url":"https:\/\/mcgrocer.com\/products\/mam-easy-start-anti-colic-baby-bottle-260ml-2026550360","provider":"McGrocer","version":"1.0","type":"link"}