{"product_id":"m-s-ultimate-super-soft-pure-cotton-bath-towel-rust-m202602734","title":"M\u0026S Ultimate Super Soft Pure Cotton Bath Towel Rust","description":"\u003cp\u003eWith its super-soft feel and plush texture, this pure cotton towel feels like luxury against the skin. The midweight design is absorbent without being heavy and dries fast, making it perfect for everyday use. M\u0026amp;S have added StayNew technology to keep your towel looking good as new, wash after wash.\u003c\/p\u003e\u003cp\u003eThis towel's GSM rating is 550 GSM. GSM stands for grams per square metre and indicates the weight and density of the towel. 450-600 GSM signifies a light to medium weight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts.\u003c\/p\u003e\u003cp\u003ePreparation and Usage: Machine washable, tumble dry, keep away from fire and flames.\u003c\/p\u003e\u003cp\u003eSpecification: Supersoft towels, 550 gsm, 100% Cotton, StayNew technology for longer-lasting colour and finish.\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":47592676458734,"sku":"STO-ITEM-2026-02734","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_193f13c3-4e24-4afa-8b4d-6f23f7ff05e6.jpg?v=1776218046","url":"https:\/\/mcgrocer.com\/products\/m-s-ultimate-super-soft-pure-cotton-bath-towel-rust-m202602734","provider":"McGrocer","version":"1.0","type":"link"}