{"product_id":"loreal-paris-excellence-cool-creme-permanent-hair-dye-long-lasting-anti-brassiness-colour-711-ultra-ash-blonde","title":"L'Oréal Paris Excellence Cool Crème Ultra Ash Blonde Permanent Hair Dye","description":"\u003cp\u003eTired of Greys? Looking for caring at-home hair-dye to refresh your cool colour? Introducing new Excellence Cool Crème enriched with Purple Technology enriched with Hyaluronic Acid.\u003c\/p\u003e\u003cp\u003eBenefits of Excellence Cool Crème by L'Oréal Paris\u003c\/p\u003e\u003cp\u003e Permanent at-home colour with Purple Technology now enriched with Hyaluronic Acid.\u003c\/p\u003e\u003cp\u003e Neutralises yellow and orange undertones thanks to our purple shampoo and mask.\u003c\/p\u003e\u003cp\u003e Up to 100% Grey Coverage\u003c\/p\u003e\u003cp\u003e Up to 5x more nourished hair.\u003c\/p\u003e\u003cp\u003e Care for your colour with our Protective Cool Colouring Crème. Care for your scalp, with our gentle Purple Shampoo. Care for your hair with our Anti-Brassiness Purple Mask.\u003c\/p\u003e\u003cp\u003e Non-drip crème formula for easy application suits for all hair types.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47419148566766,"sku":"STO-ITEM-2025-56613","price":22.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10285604.jpg?v=1778063687","url":"https:\/\/mcgrocer.com\/products\/loreal-paris-excellence-cool-creme-permanent-hair-dye-long-lasting-anti-brassiness-colour-711-ultra-ash-blonde","provider":"McGrocer","version":"1.0","type":"link"}