{"product_id":"loreal-paris-excellence-cool-creme-permanent-hair-dye-long-lasting-anti-brassiness-colour-611-ultra-ash-dark-blonde","title":"L'Oréal Paris Excellence Cool Crème 6.11 Ultra Ash Dark Brown Permanent Hair Dye","description":"\u003cp\u003eTired of Greys? Looking for caring at-home hair-dye to refresh your cool colour? Introducing new Excellence Cool Crème enriched with Purple Technology enriched with Hyaluronic Acid.\u003c\/p\u003e\u003cp\u003eBenefits of Excellence Cool Crème by L'Oréal Paris\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePermanent at-home colour with Purple Technology now enriched with Hyaluronic Acid.\u003c\/li\u003e\n\u003cli\u003eNeutralises yellow and orange undertones thanks to our purple shampoo and mask.\u003c\/li\u003e\n\u003cli\u003eUp to 100% Grey Coverage\u003c\/li\u003e\n\u003cli\u003eUp to 5x more nourished hair.\u003c\/li\u003e\n\u003cli\u003eCare for your colour with our Protective Cool Colouring Crème. Care for your scalp, with our gentle Purple Shampoo. Care for your hair with our Anti-Brassiness Purple Mask.\u003c\/li\u003e\n\u003cli\u003eNon-drip crème formula for easy application suits for all hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRead instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask.\u003c\/p\u003e\u003cp\u003eEach box includes: 1x Developer, 1x Colouring Cream, 1x Comb Applicator, 1x Gentle pH Shampoo, 1x Mask, 1x Leaflet and Pair of Gloves\u003c\/p\u003e\u003cp\u003eWhat makes it special?\u003c\/p\u003e\u003cp\u003eHYALURONIC ACID + PURPLE TECHNOLOGY - Simultaneously whilst nourishing the hair the anti-brass purple mask neutralises the brassiness for smooth and cool toned hair.\u003c\/p\u003e\u003cp\u003eTRIPLE CARE COLOUR RITUAL:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew Protective Cool Colouring Cream enriched with caring agents, it protects and nourishes the hair as it colours, and gives a long-lasting rich colour result.\u003c\/li\u003e\n\u003cli\u003eNew Gentle pH Purple Shampoo infused with Hyaluronic Acid, it delicately cleanses the scalp and hair of excess residue to reveal a beautiful natural colour and hydrated feeling hair.\u003c\/li\u003e\n\u003cli\u003eNew Anti-Brass Purple Mask enriched with Hyaluronic Acid, it seals the cuticles for nourished, supple hair and a long-lasting rich colour.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNON-DRIP CRÈME FORMULA FOR EASY APPLICATION, SUITS ALL HAIR TYPES\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47419022672110,"sku":"STO-ITEM-2025-56610","price":22.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10285603_8f931b09-2770-4100-8b9d-ac8ff9587c3a.jpg?v=1778060612","url":"https:\/\/mcgrocer.com\/products\/loreal-paris-excellence-cool-creme-permanent-hair-dye-long-lasting-anti-brassiness-colour-611-ultra-ash-dark-blonde","provider":"McGrocer","version":"1.0","type":"link"}