{"product_id":"loreal-paris-elvive-glycolic-gloss-rinse-off-treatment","title":"L'Oreal Paris Elvive Glycolic Gloss Rinse-Off Treatment","description":"\u003cdiv class=\"sc-jOnpCo hKgyxe\"\u003eWant to get the shiniest hair of your life*? Discover L'Oreal Paris Elvive Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment, the hero of our new at-home glossing routine. Powered with [Glycolic Acid] known for its multiple benefits in skincare, the 17% Gloss Complex with [Glycolic Acid] penetrates the hair's fibre improving shine, smoothness \u0026amp; strength. Instantly transform your hair for up to 5 x washes.** The result? The Gloss Complex with [Glycolic Acid] has an instant silkiness feel on wet hair. When hair is dry, it's silky smooth to touch. Shine lasts for days \u0026amp; increases use after use.\u003cbr\u003e\u003cbr\u003eWhat makes it effective? \u003cbr\u003eShiny hair is healthy-looking hair because its smooth surface perfectly reflects light. Hair damage disrupts cuticles, making fibres rough, porous, and dull unable to reflect light. Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment is directly inspired from expert colour glossing solutions. Unlike any classical hair mask, our formula powered with [Glycolic Acid], penetrates more easily and effectively between cuticles. It goes deeper and is better distributed across the hair thanks to the small molecular weight able to penetrate the hair \u0026amp; inject it with care. The Glycolic Gloss Complex contains conditioning agents to seal cuticles with a long-lasting shine glaze. This glaze smoothes \u0026amp; flattens cuticles, helping it reflect light more efficiently. The uniqueness of our formula structure is instantly noticeable to the touch upon application. Hair is shinier \u0026amp; smoother than ever before.\u003cbr\u003e\u003cbr\u003e*Consumer Use Test, women with dull hair, shampoo + conditioner. 78% of 160 UK women agreed\u003cbr\u003e**instrumental test after one application of the trinomen \u0026amp; 5 applications of the shampoo.\u003cbr\u003e***instrumental test after application of the shampoo + conditioner.\u003cbr\u003e****instrumental test after use of the shampoo + conditioner + rinse-off treatment.\u003c\/div\u003e","brand":"Ocado","offers":[{"title":"Default Title","offer_id":47595270504686,"sku":"STO-ITEM-2026-09058","price":28.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/1280x1280_8eab9961-5464-4dc4-b42c-a5558f7635d2.jpg?v=1769999763","url":"https:\/\/mcgrocer.com\/products\/loreal-paris-elvive-glycolic-gloss-rinse-off-treatment","provider":"McGrocer","version":"1.0","type":"link"}