{"product_id":"live-platinum-blonde-b15-permanent-hair-colour-kit-60ml-m202524814","title":"LIVE Platinum Blonde B15 Permanent Hair Colour Kit 60ml","description":"\u003cp\u003eLIVE Intense Colour Platinum Blonde B15 is a permanent vegan formula hair dye designed for extra light blonde to medium blonde hair. The anti-breakage formula has up to 80% less hair breakage and lightens your hair up to 3 levels, delivers long-lasting blonde with anti-brassiness effect.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePack contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 tube Colour Cream 60ml\u003c\/li\u003e\n\u003cli\u003e1 applicator bottle with Developer Lotion 60ml\u003c\/li\u003e\n\u003cli\u003e1 sachet Care Conditioner 22.5ml\u003c\/li\u003e\n\u003cli\u003e1 pair of gloves\u003c\/li\u003e\n\u003cli\u003e1 instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSustainability promise:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% recycled aluminium tube\u003c\/li\u003e\n\u003cli\u003eInstruction leaflet made from recycled paper and easily recyclable\u003c\/li\u003e\n\u003cli\u003eWeight-reduced plastic developer bottle for a lower carbon footprint\u003c\/li\u003e\n\u003cli\u003eVegan friendly formulas\u003c\/li\u003e\n\u003cli\u003eFSC certified packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSAFETY INSTRUCTIONS:\u003c\/strong\u003e Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not colour your hair if you have a rash on your face or sensitive, irritated and damaged scalp, have experienced any reaction after colouring your hair, or have experienced a reaction to a temporary black henna tattoo in the past.\u003c\/p\u003e\n\n\u003cp\u003eContains hydrogen peroxide and ammonia. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Conduct an allergy alert test 48 hours before each time you colour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplication instructions:\u003c\/strong\u003e Perform an Allergy Alert Test 48 hours before each time you colour. Before applying your colour, cover your clothing with an old towel\/cape and put on gloves provided. Apply to dry, unwashed hair. Unscrew nozzle of Developer Lotion. Pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle. Replace the application nozzle and shake until all components are thoroughly mixed. Follow application process for either first-time or root regrowth application. Leave formula to develop for 20-30 minutes. Rinse hair under warm water until water runs clear. Apply LIVE Care Conditioner and leave in for 2 minutes. Rinse thoroughly.\u003c\/p\u003e\n\n\u003cp\u003eThe colour result will depend on your natural hair colour. Not recommended for use on previously coloured hair. For long or thick hair we recommend using two packs. Perform a strand test prior to colouring your hair to check the outcome and condition of your hair.\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47151175336174,"sku":"STO-ITEM-2025-24814","price":3.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/3219235f-9d35-48b6-aa9b-2b415c4ca887_0.avif?v=1781007004","url":"https:\/\/mcgrocer.com\/products\/live-platinum-blonde-b15-permanent-hair-colour-kit-60ml-m202524814","provider":"McGrocer","version":"1.0","type":"link"}