{"product_id":"live-colour-lift-permanent-purple-hair-dye-ultra-violet-m202512396","title":"LIVE Colour + Lift Permanent Purple Hair Dye Ultra Violet","description":"\u003ch4\u003eProduct Information\u003c\/h4\u003e\u003cp\u003etake your colour to the max with live color xxl for permanent long lasting and vibrant colour full of healthy shine\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cp\u003efrom a subtle change to a bold allout transformation schwarzkopf live color xxl is a range of statement hair colours offering the most vibrant and covetable shades around live color xxl allows you to follow todays trends for effortless stand out looks ready to release your innerblonde or unveil a darker side of you whether you want to enhance an existing shade or go for an all out colour makeover live color xxl gives you incredible irresistible colour that you can change almost as often as your fashion trends the live color xxl formula penetrates deep into the hair for maximum colour intensity and brilliant shine this permanent professional quality colour range not only offers extra intensity but it has an effective sealing technology and unique builtin washout protection so you can count on your new colour to be longer lasting and fadefree\u003c\/p\u003e\u003ch4\u003eProduct Specification\u003c\/h4\u003e\u003cp\u003ecolor creme aqua cetearyl alcohol aminomethyl propanol coconut alcohol ammonium hydroxide isostearic acid sodium laureth sulfate propylene glycol 1hydroxyethyl 45diamino pyrazole sulfate sodium lauryl glucose carboxylate lauryl glucoside potassium hydroxide myristic acid sodium sulfite ceteareth12 ceteareth20 1naphthol ammonium sulfate ascorbic acid 6methoxy2methylamino3aminopyridine hci sodium chloride sodium silicate etidronic acid 4amino2hydroxytoluene sorbic acid parfum linalool citronellol developer aqua hydrogen peroxide acrylates copolymer etidronic acid sodium laureth sulfate ammonium hydroxide 26dicarboxypyridine disodium pyrophosphate dimethicone live\u003c\/p\u003e\u003cp\u003ecolor conditioner aqua cetearyl alcohol quaternium87 propylene glycol prunus armeniaca kernel oil vitis vinifera seed oil panthenol punica granatum fruit extract isopropyl myristate distearoylethyl hydroxyethylmonium methosulfate sodium pca citric acid phenoxyethanol stearami dopropyl dimethylamine parfum polyquaternium37 methylparaben ceteareth20 glyceryl stearate propylene glycol dicaprylatedicaprate ppg1 trideceth6\u003c\/p\u003e\u003cp\u003eproduct code 449539\u003c\/p\u003e\u003cp\u003eean 5410091652265\u003c\/p\u003e\u003ch4\u003eWarning or Restrictions\u003c\/h4\u003e\u003cp\u003ehair colorants can cause severe allergic reactions read and follow the instructions enclosed in the pack this product is not intended for use on persons under the age of 16 we advise and it is stated on the product instructions everyone should perform a strand test before dyeing their hair even if they have used the product before as that ensures they will achieve the right result so remember to buy the product 48 hours in advance\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":48316864233710,"sku":"STO-ITEM-2025-12396","price":12.65,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/main_bd7a2f3f-ae12-47bb-8c85-3ed55de7e233.jpg?v=1784081521","url":"https:\/\/mcgrocer.com\/products\/live-colour-lift-permanent-purple-hair-dye-ultra-violet-m202512396","provider":"McGrocer","version":"1.0","type":"link"}