{"product_id":"lg-oled55g66ls-oled-evo-ai-g6-4k-smart-tv-55-inch-2026505465","title":"LG OLED55G66LS OLED evo AI G6 4K Smart TV, 55 inch","description":"\u003cp\u003eLG 55 OLED55G66LS 4K Smart TV\u003c\/p\u003e\u003cp\u003eLG OLED evo AI G6 4K Smart TV (2026)\u003c\/p\u003e\u003cp\u003eNext-generation OLED performance with AI-driven picture, sound, and smart features\u003c\/p\u003e\u003cp\u003eThe LG OLED evo AI G6 represents a major step forward in OLED technology, combining cutting-edge panel innovation with powerful AI processing. Featuring Hyper Radiant Colour technology, it delivers exceptional brightness, richer tones, and striking realism across all content.\u003c\/p\u003e\u003cp\u003ePowered by the Alpha 11 AI Processor 4K Gen3, the G6 achieves significantly higher peak brightness-up to 2.1x enhancing highlights while preserving fine detail. With Perfect Black and Perfect Colour, it produces outstanding contrast and accurate colour reproduction, even in bright viewing environments.\u003c\/p\u003e\u003cp\u003eDesigned with gamers in mind, the G6 supports up to 165Hz variable refresh rate in 4K, along with NVIDIA G-SYNC and AMD FreeSync Premium. This ensures ultra-smooth, tear-free gameplay with lightning-fast response times under 0.1ms.\u003c\/p\u003e\u003cp\u003eLG's award-winning webOS 26 platform delivers a smarter, more personalised experience. Built-in AI features powered by Google Gemini and Microsoft Copilot enhance usability, while LG Shield provides advanced security protection through to 2030.\u003c\/p\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eHyper Radiant Colour Technology - Next-gen OLED visuals with enhanced brightness and colour depth\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3 - Intelligent processing with Dual AI Engine for sharper, clearer images\u003c\/li\u003e\n\u003cli\u003ePerfect Black \u0026amp; Perfect Colour - Deep contrast and true-to-life colours in any lighting\u003c\/li\u003e\n\u003cli\u003eUp to 165Hz VRR in 4K - Smooth, responsive gaming with G-SYNC \u0026amp; FreeSync Premium support\u003c\/li\u003e\n\u003cli\u003eDolby Vision \u0026amp; Dolby Atmos - Cinematic picture and immersive audio\u003c\/li\u003e\n\u003cli\u003ewebOS 26 Smart Platform - AI-powered features, voice control, and seamless connectivity\u003c\/li\u003e\n\u003cli\u003eLG Shield Security - Long-term protection with updates supported until 31\/12\/2030\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"selfridges","offers":[{"title":"Default Title","offer_id":49418977542382,"sku":"STO-ITEM-2026-505465","price":2371.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/R04654258_M.jpg?v=1786725553","url":"https:\/\/mcgrocer.com\/products\/lg-oled55g66ls-oled-evo-ai-g6-4k-smart-tv-55-inch-2026505465","provider":"McGrocer","version":"1.0","type":"link"}