{"product_id":"l-oreal-paris-preference-vivids-permanent-hair-dye-intense-luminous-colour-bright-red-2026459804","title":"L'Oreal Paris Preference Vivids Permanent Hair Dye, Intense Luminous Colour, Bright Red","description":"\u003cp\u003eL'Oreal Paris Preference Vivids Permanent Hair Dye, Intense Luminous Colour, Bright Red 8.624\u003c\/p\u003e\n\u003cp\u003eSeeking a vivid colour to express yourself? Discover the permanent colour, Preference Vivids by L'Oréal Paris! This exceptional hair dye is crafted to deliver a high-intensity, shimmering colour that promises to transform your look. You can anticipate an impressive radiance that lasts for up to 8 weeks, ensuring your bold new colour stays vibrant and captivating, alongside hair that is up to 3 times shinier. The secret lies in its powerful dyes, infused into the formula for an intense, vivid colour payoff. Complementing this is the Post Vivid Colour Conditioner, a luxurious treatment enriched with beneficial UV filters and Vitamin E, designed to deeply care for your hair and help maintain the radiance and vibrancy of your coloured hair for the 8-week duration. The at-home application process is straightforward: after a crucial 48-hour patch test, simply use the provided gloves, mix the colourant gel with the developer cream, apply evenly, leave for the recommended time, and then follow with the nourishing conditioner before rinsing. Each box is thoughtfully equipped with everything you need for a complete experience: 1x Colourant Gel, 1x Developer Cream, 1x Post Vivid Colour Conditioner, a user guide, and protective gloves. (Instrumental Test).\u003c\/p\u003e\n\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eHigh Intensity Shimmering Colour.\u003c\/li\u003e\n\u003cli\u003eUp to 8 Weeks of Radiance.\u003c\/li\u003e\n\u003cli\u003e3x Shinier Hair.\u003c\/li\u003e\n\u003cli\u003eConditioner enriched with UV filters and Vitamin E.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eHow to use\u003c\/strong\u003e\n\u003cp\u003eSTEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.\u003c\/p\u003e\n\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\n\u003cp\u003eSAFETY INSTRUCTIONS HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS Read and follow instructions. This product is not intended for use on persons under the age of 16. TEMPORARY BLACK HENNA TATTOOS MAY INCREASE YOUR RISK OF ALLERGY. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp you have ever experienced any reaction after colouring your hair you have experienced a reaction to a temporary black henna tattoo in the past IGNORING AN ALLERGY CAN BE LIFE-THREATENING. You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. Developer contains hydrogen peroxide Hair colourantcontains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia Wear the gloves supplied in the box. Avoid contact with eyes. Do not use to dye eyelashes or eyebrows. Rinse the eyes immediately and thoroughly if the product comes into contact with them. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. c Do not use if your hair has been coloured with henna or with a progressive hair colourant Keep out of reach of children. FOLLOW THE INSTRUCTION LEAFLET Please refer to the ingredients on the bottom of the pack.\u003c\/p\u003e\n\u003cstrong\u003eImportant info\u003c\/strong\u003e\n\u003cp\u003eCountry of Origin: Belgium\u003c\/p\u003e\n\u003cp\u003eAddress: UK: L'OREAL PARIS Gateway Central, 187 Wood Lane, W12 7SA https:\/\/www.loreal-paris.co.uk\/ EU: L'OREAL PARIS 14, rue Royale - 75008 Paris FRANCE. https:\/\/www.loreal-paris.fr\/\u003c\/p\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e\n\u003cp\u003e1241800 - COLOUR GEL: AQUA \/ WATER ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL ETHANOLAMINE LAURETH-5 CARBOXYLIC ACID AMMONIUM HYDROXIDE DIPROPYLENE GLYCOL HEXYLENE GLYCOL POLOXAMER 338 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE 5-AMINO-6-CHLORO-o-CRESOL OLEYL ALCOHOL AMMONIUM THIOLACTATE EDTA ERYTHORBIC ACID PARFUM \/ FRAGRANCE. (F.I.L. Z281712\/1). 1190015 - DEVELOPER CREAM: AQUA \/ WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C202321\/2). 1217043 A - POST VIVID COLOUR CONDITIONER: AQUA \/ WATER CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA \/ CANDELILLA WAX AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL TOCOPHERYL ACETATE SODIUM PCA PHENOXYETHANOL ETHYLHEXYL SALICYLATE TRIDECETH-6 CHLORHEXIDINE DIGLUCONATE LIMONENE CAMELINA SATIVA SEED OIL LINALOOL BENZYL ALCOHOL BENZYL BENZOATE GERANIOL CETRIMONIUM CHLORIDE CITRONELLOL HEXYL CINNAMAL AMYL CINNAMAL PARFUM \/ FRAGRANCE. (F.I.L. C232981\/1).\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48363991007470,"sku":"STO-ITEM-2026-459804","price":17.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10308691.jpg?v=1784685418","url":"https:\/\/mcgrocer.com\/products\/l-oreal-paris-preference-vivids-permanent-hair-dye-intense-luminous-colour-bright-red-2026459804","provider":"McGrocer","version":"1.0","type":"link"}