{"product_id":"l-oreal-paris-preference-permanent-hair-dye-brasilia-dark-brown-3-0-2026224554","title":"L'Oreal Paris Preference Permanent Hair Dye Brasilia Dark Brown 3.0","description":"\u003cul\u003e\n\u003cli\u003eRich Luminous Fade-Defying Hair Colour.\u003c\/li\u003e\n\u003cli\u003eUp to 9 Weeks of Colour Longevity and Intense Shine.\u003c\/li\u003e\n\u003cli\u003eUp to 100% Grey Coverage.\u003c\/li\u003e\n\u003cli\u003eUp to 90% Less Breakage.\u003c\/li\u003e\n\u003cli\u003ePremium Colouration Experience with High Shine Serum, Vitamin E and UV Filters.\u003c\/li\u003e\n\u003cli\u003eSuitable for All Hair Types \u0026amp; Textures.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAre you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9\/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich \u0026amp; luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair.\u003c\/p\u003e\u003cp\u003eGet more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour \u0026amp; shine, while protecting your hair from environmental aggressors.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e1252291 F - Colour Gel: Aqua \/ Water, Peg-4 Rapeseedamide, Alcohol Denat., Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, 2-Amino-3-Hydroxypyridine, M-Aminophenol, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Hydroxybenzomorpholine, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, P-Phenylenediamine, Tetrasodium Glutamate Diacetate, OctadecylDi-T-Butyl-4-Hydroxyhydrocinnamate, Citric Acid, Erythorbic Acid, 2,4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance. (F.I.L. Z70035517\/1). 1190015 - Developer Cream: Aqua \/ Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321\/2). 1217043 A - Shine Protect Conditioner: Aqua \/ Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera \/ Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium Pca, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum \/ Fragrance. (F.I.L. C232981\/1).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eL'Oréal Paris, London, W6 8AZ\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreparation\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt's simple! Familiarise yourself by reading the instructions and conduct a patch test 48h before use. Follow these 3 easy steps: 1) Use gloves and pour colouring into developer bottle and shake to mix. 2) Apply colour and leave on for the recommended time. 3) Rinse out and follow with Shine-Protect Conditioner to help preserve day 1 colour \u0026amp; shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCountry of origin: Belgium\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBox\u003c\/p\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":48324268916974,"sku":"STO-ITEM-2026-224554","price":22.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/2365x2365_d3b4f045-82b5-43e5-a103-4e4361ae052c.jpg?v=1784147802","url":"https:\/\/mcgrocer.com\/products\/l-oreal-paris-preference-permanent-hair-dye-brasilia-dark-brown-3-0-2026224554","provider":"McGrocer","version":"1.0","type":"link"}