{"product_id":"l-oreal-paris-preference-permanent-hair-colour-03-lightest-ash-blonde-2026427238","title":"L'Oreal Paris Preference Permanent Hair Colour 03 Lightest Ash Blonde","description":"\u003cp\u003e\u003cstrong\u003eStorage Type:\u003c\/strong\u003e Ambient\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUp to 8 weeks of fade-defying colour\u003c\/li\u003e\n\u003cli\u003eLustrous day-1 colour and shine\u003c\/li\u003e\n\u003cli\u003eUltra-intense\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProduct Information:\u003c\/strong\u003e Preference by L'Oréal Paris is an expert of fade-defying hair colour. The permanent hair dye provides a rich and long lasting hair colour with optimal grey hair coverage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 1242509 - Colourant Gel: Oleic Acid, Aqua \/ Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2,4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, m-Aminophenol, Hydroxypropylbis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Thiolactate, p-Phenylenediamine, Resorcinol, EDTA, Erythorbic Acid, Parfum \/ Fragrance (F.I.L. C234462\/1), 1171216 - Developer Cream: Aqua \/ Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202319\/2), 1217043 A - Shine Protect Conditioner: Aqua \/ Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera \/ Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum \/ Fragrance (F.I.L. C232981\/1), 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil \/ Sunflower Seed Oil, Parfum \/ Fragrance, Cocos Nucifera Oil \/ Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136\/1)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreparation and Usage:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 1 - Before Colouring:\u003c\/strong\u003e Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 2 - Prep:\u003c\/strong\u003e Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 3 - Apply Colour:\u003c\/strong\u003e Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManufacturer Address:\u003c\/strong\u003e L'Oréal Paris, London, W6 8AZ.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Belgium\u003c\/p\u003e","brand":"ASDA","offers":[{"title":"Default Title","offer_id":48355403596014,"sku":"STO-ITEM-2026-427238","price":14.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/5011408004311_T1.jpg?v=1784750065","url":"https:\/\/mcgrocer.com\/products\/l-oreal-paris-preference-permanent-hair-colour-03-lightest-ash-blonde-2026427238","provider":"McGrocer","version":"1.0","type":"link"}