{"product_id":"l-oreal-paris-preference-extreme-platinum-blonde-hair-dye-2026357574","title":"L'Oreal Paris Preference Extreme Platinum Blonde Hair Dye","description":"\u003cp\u003eL'Oreal Paris Preference Extreme Platinum Blonde Hair Dye is a bleach and toner kit for achieving platinum blonde hair. It features ammonia-free technology and rebalances pH after bleaching.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew Ammonia-Free Post-Bleach Treatment\u003c\/li\u003e\n\u003cli\u003eUp to 4 Weeks of Pure Blonde neutralising unwanted brassy tones\u003c\/li\u003e\n\u003cli\u003eUp to 4x more nourished hair\u003c\/li\u003e\n\u003cli\u003e5 Minutes: Application Time\u003c\/li\u003e\n\u003cli\u003eSmoother and Silkier hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhat makes it special?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eREBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality.\u003c\/li\u003e\n\u003cli\u003eAMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell.\u003c\/li\u003e\n\u003cli\u003eREINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightening Powder:\u003c\/strong\u003e Potassium Persulfate , Sodium Silicate , Ammonium Persulfate , Citric Acid , Sodium Persulfate , Sodium Metasilicate , Sodium Lauryl Sulfate , Edta , Glycine , Ci 77891 \/ Titanium Dioxide , Hydrogenated Polydecene. (F.I.L. Z70018766\/1)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightening Cream:\u003c\/strong\u003e Aqua \/ Water , Cetearyl Alcohol , Propylene Glycol , Ethanolamine , Deceth-3 , Laureth-12 , Ammonium Hydroxide , Oleth-30 , Lauric Acid , Glycol Distearate , Polyquaternium-22 , Silica Dimethyl Silylate [Nano] \/ Silica Dimethyl Silylate , Carbomer , Edta , Parfum \/ Fragrance. (F.I.L. C263376\/1)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloper Cream:\u003c\/strong\u003e Aqua \/ Water , Paraffinum Liquidum \/ Mineral Oil , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Cetearyl Sulfate , Sodium Salicylate , Sodium Sulfate , Peg-40 Hydrogenated Castor Oil , Phosphoric Acid , Tetrasodium Etidronate , Tetrasodium Pyrophosphate. (F.I.L. C199529\/1)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforcing Conditioner:\u003c\/strong\u003e Aqua \/ Water , Cetearyl Alcohol , Behentrimonium Chloride , Cetyl Esters , Ci 60730 \/ Acid Violet 43 , Ci 45100 \/ Acid Red 52 , Cocos Nucifera Oil \/ Coconut Oil , Sodium Hydroxide , Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 , Chlorhexidine Digluconate , Limonene , Linalool , Benzyl Salicylate , Benzyl Alcohol , Amodimethicone , Isopropyl Alcohol , Alpha-Isomethyl Ionone , Citric Acid , Citronellol , Cetrimonium Chloride , Coumarin , Hexyl Cinnamal , Amyl Cinnamal , Parfum \/ Fragrance. (F.I.L. C254891\/1)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePreparation\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eRead the instructions and do patch test 48 hours before use.\u003c\/li\u003e\n\u003cli\u003eUse gloves and mix components (powder and lightening cream) into developer bottle and shake to mix evenly.\u003c\/li\u003e\n\u003cli\u003eApply bleach and leave for recommended time.\u003c\/li\u003e\n\u003cli\u003eFollow with conditioner and rinse.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eIMPORTANT:\u003c\/strong\u003e THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW: DO NOT USE IF: - You are sensitive to persulfates or have previously experienced a reaction to a bleaching product. - You have previously experienced any reaction after colouring your hair. - You have a sensitive, irritated, or damaged scalp. For all questions related to your personal sensitivity, consult a doctor.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e L'Oréal Paris, London, W6 8AZ\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Belgium\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackaging:\u003c\/strong\u003e Box\u003c\/p\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":48338872500462,"sku":"STO-ITEM-2026-357574","price":22.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/2365x2365_e1ef81fb-bb04-4e3a-a3f5-43f9c3a10e72.jpg?v=1784307384","url":"https:\/\/mcgrocer.com\/products\/l-oreal-paris-preference-extreme-platinum-blonde-hair-dye-2026357574","provider":"McGrocer","version":"1.0","type":"link"}