{"product_id":"l-oreal-paris-preference-core-01-prague-permanent-hair-dye-2026506867","title":"L'Oreal Paris Preference Core 01 Prague Permanent Hair Dye","description":"\u003cp\u003e\u003cstrong\u003eHighlights\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUp to 3 level lift\u003c\/li\u003e\n\u003cli\u003eUp to -97% breakage\u003c\/li\u003e\n\u003cli\u003eOptimal grey coverage\u003c\/li\u003e\n\u003cli\u003eRadiant blonde colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAbout this product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIntroducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology!\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits of Preference by L'Oreal Paris\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew Ammonia-Free Post-Bleach Treatment\u003c\/li\u003e\n\u003cli\u003eUp to 4 Weeks of Pure Blonde neutralising unwanted brassy tones\u003c\/li\u003e\n\u003cli\u003eUp to 4x more nourished hair\u003c\/li\u003e\n\u003cli\u003e5 Minutes: Application Time\u003c\/li\u003e\n\u003cli\u003eSmoother and Silkier hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRead the instructions and do patch test 48 hours before use\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse gloves and pour toning cream into developer bottle and shake to mix evenly\u003c\/li\u003e\n\u003cli\u003eApply toner and leave for recommended time\u003c\/li\u003e\n\u003cli\u003eFollow with conditioner and rinse\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach box includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1x Toning Cream\u003c\/li\u003e\n\u003cli\u003e1x Developer Cream\u003c\/li\u003e\n\u003cli\u003e1x Reinforcing Conditioner\u003c\/li\u003e\n\u003cli\u003e1x User guide \u0026amp; pair of protective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhat makes it special?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eREBALANCES pH\u003c\/strong\u003e - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAMMONIA-FREE TECHNOLOGY\u003c\/strong\u003e - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREINFORCING CONDITIONER\u003c\/strong\u003e - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInstrumental Test\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e1278099 I - Ingredients: Oleic Acid, Aqua \/ Water, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Mea-Laureth Sulfate, M-Aminophenol, Hydroxybenzomorpholine, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, Edta, Erythorbic Acid, 2, 4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance (F.I.L. Z70054987\/1).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreparation and usage\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRead the instructions and do patch test 48 hours before use\u003c\/li\u003e\n\u003cli\u003eUse gloves and pour colouring bottle into developer bottle and shake to mix evenly\u003c\/li\u003e\n\u003cli\u003eApply colour and leave for recommended time\u003c\/li\u003e\n\u003cli\u003eFollow with conditioner and rinse\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e L'Oréal Paris, London, W6 8AZ\u003c\/p\u003e","brand":"Tesco","offers":[{"title":"Default Title","offer_id":49419100520686,"sku":"STO-ITEM-2026-506867","price":22.88,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/mcgrocer.com\/products\/l-oreal-paris-preference-core-01-prague-permanent-hair-dye-2026506867","provider":"McGrocer","version":"1.0","type":"link"}