{"product_id":"l-oreal-paris-preference-8l-extreme-platinum-permanent-hair-dye-2026482364","title":"L'Oreal Paris Preference 8L Extreme Platinum Permanent Hair Dye","description":"\u003cp\u003eLightens up to 8 levels Absolute platinum, lustrous shine Extreme lightening with brass-defying care\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHighlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 9 weeks of fade-defying colour\u003c\/li\u003e\n\u003cli\u003eMultidimensional Colour and High-Impact Shine\u003c\/li\u003e\n\u003cli\u003eNew oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.\u003c\/li\u003e\n\u003cli\u003eIncludes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.\u003c\/li\u003e\n\u003cli\u003eUp to 5x more nourished hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout this product\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits of Preference by L'Oreal Paris\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNew Ammonia-Free Post-Bleach Treatment\u003c\/li\u003e\n\u003cli\u003eUp to 4 Weeks of Pure Blonde neutralising unwanted brassy tones\u003c\/li\u003e\n\u003cli\u003eUp to 4x more nourished hair\u003c\/li\u003e\n\u003cli\u003e5 Minutes: Application Time\u003c\/li\u003e\n\u003cli\u003eSmoother and Silkier hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRead the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEach box includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1x Toning Cream\u003c\/li\u003e\n\u003cli\u003e1x Developer Cream\u003c\/li\u003e\n\u003cli\u003e1x Reinforcing Conditioner\u003c\/li\u003e\n\u003cli\u003e1x User guide \u0026amp; pair of protective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eREBALANCES pH\u003c\/strong\u003e - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAMMONIA-FREE TECHNOLOGY\u003c\/strong\u003e - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREINFORCING CONDITIONER\u003c\/strong\u003e - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInstrumental Test\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e1240996 - Lightening Powder:\u003c\/strong\u003e Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Citric Acid, Sodium Persulfate, Sodium Metasilicate, Sodium Lauryl Sulfate, Edta, Glycine, Ci 77891 \/ Titanium Dioxide, Hydrogenated Polydecene. (F.I.L. Z70018766\/1).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1240812 - Lightening Cream:\u003c\/strong\u003e Aqua \/ Water, Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] \/ Silica Dimethyl Silylate, Carbomer, Edta, Parfum \/ Fragrance. (F.I.L. C263376\/1).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1190207 - Developer Cream:\u003c\/strong\u003e Aqua \/ Water, Paraffinum Liquidum \/ Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Sodium Salicylate, Sodium Sulfate, Peg-40 Hydrogenated Castor Oil, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate. (F.I.L. C199529\/1).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1241647 - Reinforcing Conditioner:\u003c\/strong\u003e Aqua \/ Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Ci 60730 \/ Acid Violet 43, Ci 45100 \/ Acid Red 52, Cocos Nucifera Oil \/ Coconut Oil, Sodium Hydroxide, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Amodimethicone, Isopropyl Alcohol, Alpha-Isomethyl Ionone, Citric Acid, Citronellol, Cetrimonium Chloride, Coumarin, Hexyl Cinnamal, Amyl Cinnamal, Parfum \/ Fragrance. (F.I.L. C254891\/1).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePack size:\u003c\/strong\u003e 1\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation and usage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRead the instructions and do patch test 48 hours before use, 1.) Use gloves and mix components (powder and lightening cream) into developer bottle and shake to mix evenly, 2.) Apply bleach and leave for recommended time, 3.) Follow with conditioner and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT:\u003c\/strong\u003e THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO NOT USE IF:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eYou are sensitive to persulfates or have previously experienced a reaction to a bleaching product.\u003c\/li\u003e\n\u003cli\u003eYou have previously experienced any reaction after colouring your hair.\u003c\/li\u003e\n\u003cli\u003eYou have a sensitive, irritated, or damaged scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor all questions related to your personal sensitivity, consult a doctor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Height\u003c\/td\u003e\n\u003ctd\u003e172 Millimetre\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Width\u003c\/td\u003e\n\u003ctd\u003e94 Millimetre\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Weight\u003c\/td\u003e\n\u003ctd\u003e249 Gram\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eL'Oréal Paris, London, W6 8AZ\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672\u003c\/p\u003e","brand":"Tesco","offers":[{"title":"Default Title","offer_id":49415336788206,"sku":"STO-ITEM-2026-482364","price":22.88,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/mcgrocer.com\/products\/l-oreal-paris-preference-8l-extreme-platinum-permanent-hair-dye-2026482364","provider":"McGrocer","version":"1.0","type":"link"}