{"product_id":"l-oreal-paris-preference-5-0-bruges-light-brown-permanent-hair-dye-2026484318","title":"L'Oreal Paris Preference 5.0 Bruges Light Brown Permanent Hair Dye","description":"\u003cp\u003e\u003cstrong\u003eHighlights\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRich Luminous Fade-Defying Hair Colour.\u003c\/li\u003e\n\u003cli\u003eUp to 9 Weeks of Colour Longevity and Intense Shine.\u003c\/li\u003e\n\u003cli\u003eUp to 100% Grey Coverage.\u003c\/li\u003e\n\u003cli\u003eUp to 90% Less Breakage.\u003c\/li\u003e\n\u003cli\u003ePremium Colouration Experience with High Shine Serum, Vitamin E and UV Filters.\u003c\/li\u003e\n\u003cli\u003eSuitable for All Hair Types \u0026amp; Textures.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAbout this product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eL'Oréal Paris Preference is our most premium colouration experience. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich \u0026amp; luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour.\u003c\/li\u003e\n\u003cli\u003eNon-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage.\u003c\/li\u003e\n\u003cli\u003eShine-Protect Conditioner, to help preserve your day 1 colour \u0026amp; shine, while protecting your hair from environmental aggressors.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eColour Gel:\u003c\/strong\u003e Aqua \/Water, Peg-4 Rapeseedamide, Alcohol Denat., Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, Hydroxybenzomorpholine, Hydroxyethyl-3, 4-Methylenedioxyaniline Hcl, 6-Hydroxyindole, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, T E T R A Sodi U M G Lutamat E D I Ace Tat E, Octadecy L Di-T-Butyl-4-Hydroxyhydrocinnamate, Citric Acid, Erythorbic Acid, 2, 4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance. (F.I.L. Z70036959\/1).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDeveloper Cream:\u003c\/strong\u003e Aqua \/ Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321\/2).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShine Protect Conditioner:\u003c\/strong\u003e A Q U A \/ Wat E R, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera \/ Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium Pca, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum \/ Fragrance. (F.I.L. C232981\/1).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreparation and usage\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt's simple! Familiarise yourself by reading the instructions and conduct a patch test 48h before use. Follow these 3 easy steps:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse gloves and pour colouring into developer bottle and shake to mix.\u003c\/li\u003e\n\u003cli\u003eApply colour and leave on for the recommended time.\u003c\/li\u003e\n\u003cli\u003eRinse out and follow with Shine-Protect Conditioner to help preserve day 1 colour \u0026amp; shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eL'Oréal Paris, London, W6 8AZ\u003c\/p\u003e","brand":"Tesco","offers":[{"title":"Default Title","offer_id":49415744028910,"sku":"STO-ITEM-2026-484318","price":22.88,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/mcgrocer.com\/products\/l-oreal-paris-preference-5-0-bruges-light-brown-permanent-hair-dye-2026484318","provider":"McGrocer","version":"1.0","type":"link"}