{"product_id":"l-oreal-paris-excellence-cr-me-1-black-for-100-grey-coverage-2026158806","title":"L'Oreal Paris Excellence Créme 1 Black For 100% Grey Coverage","description":"\u003cp\u003eL'Oreal Paris Excellence Créme 1 Black: 100% Grey, Visibly Better Hair, for Intense Black Results\u003c\/p\u003e\u003cp\u003eTired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oréal Paris Excellence Cool Crème, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème that shields and nourishes as it colours, a gentle pH Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use. (Instrumental Test).\u003c\/p\u003e\u003cp\u003eKey Benefits\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePermanent at-home colour now enriched with Hyaluronic Acid\u003c\/li\u003e\n\u003cli\u003eVisibly better hair quality vs before colouring \u003c\/li\u003e\n\u003cli\u003eUp to 100% Grey Coverage\u003c\/li\u003e\n\u003cli\u003eUp to 10x more nourished hair\u003c\/li\u003e\n\u003cli\u003eUp to 2x shinier hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48315318632686,"sku":"STO-ITEM-2026-158806","price":22.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10165300.jpg?v=1784064025","url":"https:\/\/mcgrocer.com\/products\/l-oreal-paris-excellence-cr-me-1-black-for-100-grey-coverage-2026158806","provider":"McGrocer","version":"1.0","type":"link"}