{"product_id":"l-oreal-paris-elvive-colour-protect-shampoo-for-coloured-highlighted-hair-400ml-2026283500","title":"L'Oreal Paris Elvive Colour Protect Shampoo for Coloured \u0026 Highlighted Hair 400ml","description":"\u003cp\u003eShampoo\u003c\/p\u003e\u003cp\u003eNet Content: 400 ml\u003c\/p\u003e\u003cp\u003eIngredients: 1261452 B - Ingredients: Aqua \/ Water, Sodium Laureth Sulfate, Glycol Distearate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Parfum \/ Fragrance, Guar Hydroxypropyltrimonium Chloride, Cocamide Mea, Coco-Betaine, Ascorbyl Glucoside, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Steareth-6, Phenoxyethanol, Acetic Acid, Peg-100 Stearate, Ethylhexyl Salicylate, Trideceth-10, Trideceth-3, Salicylic Acid, Limonene, Fumaric Acid, Linalool, Amodimethicone, Carbomer, Citric Acid, Hexylene Glycol, Hexyl Cinnamal\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntense colour vibrancy for up to 40 washes\u003c\/li\u003e\n\u003cli\u003e84% Color Preservation: Maintains vibrant color even after 40 washes and UV exposure.\u003c\/li\u003e\n\u003cli\u003ePowered with Pure Vitamin Cg, proven to shield hair from aggressors\u003c\/li\u003e\n\u003cli\u003eHair is Sunproof \u0026amp; Waterproof\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and textures\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eColoured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg + UV Filters] to help protect your colour and shield your hair against UV aggressors.\u003c\/p\u003e\u003cp\u003eThe result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure.\u003c\/p\u003e\u003cp\u003eWhat makes it effective? Pure Vitamin Cg, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant.\u003c\/p\u003e\u003cp\u003eSuitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily.\u003c\/p\u003e\u003cp\u003einstrumental test shampoo + conditioner.\u003c\/p\u003e\u003cp\u003evitamin c derivative\u003c\/p\u003e\u003cp\u003ePreparation and Usage: Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.\u003c\/p\u003e\u003cp\u003eStorage Type: Ambient\u003c\/p\u003e\u003cp\u003eCountry of Origin: France\u003c\/p\u003e","brand":"ASDA","offers":[{"title":"Default Title","offer_id":48331858084078,"sku":"STO-ITEM-2026-283500","price":10.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/3600524140120_T1.jpg?v=1784228077","url":"https:\/\/mcgrocer.com\/products\/l-oreal-paris-elvive-colour-protect-shampoo-for-coloured-highlighted-hair-400ml-2026283500","provider":"McGrocer","version":"1.0","type":"link"}