{"product_id":"l-oreal-elvive-colour-protect-purple-shampoo-200ml-2026497915","title":"L'Oreal Elvive Colour Protect Purple Shampoo 200ml","description":"\u003cp\u003e\u003cstrong\u003eHighlights\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralises Yellow \u0026amp; Brassy Tones:\u003c\/strong\u003e Expertly corrects unwanted yellow, orange, and brassy hues in blonde, highlighted, and grey hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Correcting Formula:\u003c\/strong\u003e Utilises purple pigments (opposite to yellow on the colour wheel) to restore vibrant hair colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply Nourishes:\u003c\/strong\u003e Leaves hair feeling soft, looking bright, and beautifully healthy after just one use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpecialist Care:\u003c\/strong\u003e Ideal for maintaining salon-fresh colour in highlighted, blonde, brunette, and silver hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAbout this product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIntroducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded.\u003c\/p\u003e\u003cp\u003eOur unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAqua \/ Water\u003c\/li\u003e\n\u003cli\u003eSodium Laureth Sulfate\u003c\/li\u003e\n\u003cli\u003eCoco-Betaine\u003c\/li\u003e\n\u003cli\u003eGlycol Distearate\u003c\/li\u003e\n\u003cli\u003eCocamide Mipa\u003c\/li\u003e\n\u003cli\u003eCi 60730 \/ Acid Violet 43\u003c\/li\u003e\n\u003cli\u003eSodium Lauryl Sulfate\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003cli\u003eTrideceth-6\u003c\/li\u003e\n\u003cli\u003eIris Florentina Root Extract\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-7\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-10\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003eBenzyl Salicylate\u003c\/li\u003e\n\u003cli\u003eBenzyl Alcohol\u003c\/li\u003e\n\u003cli\u003eBenzophenone-4\u003c\/li\u003e\n\u003cli\u003eAmodimethicone\u003c\/li\u003e\n\u003cli\u003eAlpha Isomethyl Ionone\u003c\/li\u003e\n\u003cli\u003eCarbomer\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eCitronellol\u003c\/li\u003e\n\u003cli\u003eCetrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eButylene Glycol\u003c\/li\u003e\n\u003cli\u003eCoumarin\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol\u003c\/li\u003e\n\u003cli\u003eAmyl Cinnamal\u003c\/li\u003e\n\u003cli\u003eParfum \/ Fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePack size\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e200 ML\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreparation and usage\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExpert Tip:\u003c\/strong\u003e On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing.\u003c\/p\u003e\u003cp\u003eKeep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.\u003c\/p\u003e","brand":"Tesco","offers":[{"title":"Default Title","offer_id":49418025107694,"sku":"STO-ITEM-2026-497915","price":12.67,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/mcgrocer.com\/products\/l-oreal-elvive-colour-protect-purple-shampoo-200ml-2026497915","provider":"McGrocer","version":"1.0","type":"link"}