{"product_id":"l-oreal-elvive-colour-protect-anti-brassiness-purple-shampoo-200ml-m202608760","title":"L'Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo 200ml","description":"\u003cp\u003eIntroducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 for coloured hair. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time.\u003c\/p\u003e\u003cp\u003eOur unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning.\u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003eNeutralises Yellow \u0026amp; Brassy Tones: Expertly corrects unwanted yellow, orange, and brassy hues in blonde, highlighted, and grey hair.\u003c\/p\u003e\u003cp\u003eColour Correcting Formula: Utilises purple pigments (opposite to yellow on the colour wheel) to restore vibrant hair colour.\u003c\/p\u003e\u003cp\u003eDeeply Nourishes: Leaves hair feeling soft, looking bright, and beautifully healthy after just one use.\u003c\/p\u003e\u003cp\u003eSpecialist Care: Ideal for maintaining salon-fresh colour in highlighted, blonde, brunette, and silver hair.\u003c\/p\u003e\u003cp\u003eTrusted Performance: From Elvive Colour Protect, Britain's #1 for coloured hair\u003c\/p\u003e\u003cp\u003eCountry of origin: France\u003c\/p\u003e\u003cp\u003ePreparation and Usage: Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well.\u003c\/p\u003e\u003cp\u003eExpert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing.\u003c\/p\u003e\u003cp\u003eKeep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.\u003c\/p\u003e\u003cp\u003ePackage type: Glass Bottle\u003c\/p\u003e\u003cp\u003eIngredients: Aqua \/ Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Ci 60730 \/ Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alpha Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum \/ Fragrance (F.I.L C226042\/2)\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":47591556088046,"sku":"STO-ITEM-2026-08760","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_d543cbfc-9da3-4d40-84e6-f903d7ecde65.jpg?v=1775873319","url":"https:\/\/mcgrocer.com\/products\/l-oreal-elvive-colour-protect-anti-brassiness-purple-shampoo-200ml-m202608760","provider":"McGrocer","version":"1.0","type":"link"}