{"product_id":"l-oreal-elvive-colour-protect-anti-brassiness-purple-shampoo-200ml-2026222674","title":"L'Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo 200ml","description":"\u003cp\u003e\u003cstrong\u003eNeutralises Yellow \u0026amp; Brassy Tones:\u003c\/strong\u003e Expertly corrects unwanted yellow, orange, and brassy hues in blonde, highlighted, and grey hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eColour Correcting Formula:\u003c\/strong\u003e Utilises purple pigments (opposite to yellow on the colour wheel) to restore vibrant hair colour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDeeply Nourishes:\u003c\/strong\u003e Leaves hair feeling soft, looking bright, and beautifully healthy after just one use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecialist Care:\u003c\/strong\u003e Ideal for maintaining salon-fresh colour in highlighted, blonde, brunette, and silver hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTrusted Performance:\u003c\/strong\u003e From Elvive Colour Protect, Britain's #1 for coloured hair\u003c\/p\u003e\u003cp\u003eOur unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003e1170883 EAqua \/ WaterSodium Laureth SulfateCoco-BetaineGlycol DistearateCocamide MipaCi 60730 \/ Acid Violet 43Sodium Lauryl SulfateSodium ChlorideSodium BenzoateSodium HydroxideTrideceth-6Iris Florentina Root ExtractPolyquaternium-7Polyquaternium-10Salicylic AcidLimoneneLinaloolBenzyl SalicylateBenzyl AlcoholBenzophenone-4AmodimethiconeAlpha Isomethyl IononeCarbomerCitric AcidCitronellolCetrimonium ChlorideButylene GlycolCoumarinHexylene GlycolAmyl CinnamalParfum \/ Fragrance(F.I.L C226042\/2)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e\u003cbr\u003eL'Oréal Paris, London, W6 8AZ\u003c\/p\u003e\u003cp\u003eUse the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExpert Tip:\u003c\/strong\u003e On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing.\u003c\/p\u003e\u003cp\u003eKeep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e France\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackaging:\u003c\/strong\u003e Glass Bottle\u003c\/p\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":48324125556974,"sku":"STO-ITEM-2026-222674","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/2365x2365_ed66c17c-7634-44f3-b4d1-6d75d07bee53.jpg?v=1784146483","url":"https:\/\/mcgrocer.com\/products\/l-oreal-elvive-colour-protect-anti-brassiness-purple-shampoo-200ml-2026222674","provider":"McGrocer","version":"1.0","type":"link"}