{"product_id":"l-or-al-paris-preference-7-23-dark-rose-gold-permanent-hair-colour-2026166365","title":"L'Oréal Paris Preference 7.23 Dark Rose Gold Permanent Hair Colour","description":"\u003cp\u003eL'Oréal Paris Preference 7.23 Dark Rose Gold, Rich Luminous Fade-Defying Permanent Colour. Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9\/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich \u0026amp; luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour \u0026amp; shine, while protecting your hair from environmental aggressors.\u003c\/p\u003e\u003cp\u003eKey benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRich Luminous Fade-Defying Hair Colour.\u003c\/li\u003e\n\u003cli\u003eUp to 9 Weeks of Colour Longevity and Intense Shine.\u003c\/li\u003e\n\u003cli\u003eUp to 100% Grey Coverage.\u003c\/li\u003e\n\u003cli\u003eUp to 90% Less Breakage.\u003c\/li\u003e\n\u003cli\u003ePremium Colouration Experience with High Shine Serum, Vitamin E and UV Filters.\u003c\/li\u003e\n\u003cli\u003eSuitable for All Hair Types \u0026amp; Textures.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48316227223790,"sku":"STO-ITEM-2026-166365","price":22.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10241830.jpg?v=1784070078","url":"https:\/\/mcgrocer.com\/products\/l-or-al-paris-preference-7-23-dark-rose-gold-permanent-hair-colour-2026166365","provider":"McGrocer","version":"1.0","type":"link"}