{"product_id":"l-or-al-paris-elvive-hydra-pure-shampoo-400ml-m202509906","title":"L'Oréal Paris Elvive Hydra Pure Purifying Shampoo 400ml","description":"\u003cp\u003eWashed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities \u0026amp; [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp \u0026amp; hydrated lengths without stripping natural moisture and no weigh down. Scalp is gently cleansed of: - Excess oil \u0026amp; grease - Impurities - Product build-up - Dead cells.\u003c\/p\u003e\n\u003cp\u003eWhat makes it effective? Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. Our purifying shampoo is scientifically proven to bind to the excess oil and wash it away whilst maintaining natural moisture. It is also silicone-free for a natural touch. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDual Action: Achieves Purified Scalp And Hydrated Lengths Without Heavy Residue.\u003c\/li\u003e\n\u003cli\u003ePowered With Salicylic Acid To Dissolve Oils \u0026amp; Hyaluronic Acid To Hydrate Lengths.\u003c\/li\u003e\n\u003cli\u003eUp To 72H Of A Purified Scalp \u0026amp; Hydrated Lengths.\u003c\/li\u003e\n\u003cli\u003eRemoves Excess Oil \u0026amp; Impurities Without Stripping Natural Moisture.\u003c\/li\u003e\n\u003cli\u003eSuitable For All Hair Types And Textures \u0026amp; Silicone-Free For A Natural Touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e AQUA \/ WATER - SODIUM LAURETH SULFATE - COCAMIDOPROPYL BETAINE - PARFUM \/ FRAGRANCE - COCAMIDE MEA - SODIUM CHLORIDE - SODIUM BENZOATE - SODIUM HYDROXIDE - HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE - SODIUM HYALURONATE - SALICYLIC ACID - LIMONENE - CITRIC ACID - HEXYLENE GLYCOL\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Uses:\u003c\/strong\u003e Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.\u003c\/p\u003e\n\u003cp\u003eBOTTLE Recyclable.\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47065418334446,"sku":"STO-ITEM-2025-09906","price":7.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/590520b6-a5a8-49c0-bc8f-7e94c40647de_0.webp?v=1776932097","url":"https:\/\/mcgrocer.com\/products\/l-or-al-paris-elvive-hydra-pure-shampoo-400ml-m202509906","provider":"McGrocer","version":"1.0","type":"link"}