{"product_id":"l-or-al-paris-elvive-colour-protect-shampoo-400ml-2026474977","title":"L'Oréal Paris Elvive Colour Protect Shampoo 400ml","description":"\u003cp\u003eIntense colour vibrancy for up to 40 washes 84% Color Preservation: Maintains vibrant color even after 40 washes and UV exposure. Powered with Pure Vitamin Cg, proven to shield hair from aggressors Hair is Sunproof \u0026amp; Waterproof Suitable for all hair types and textures.\u003c\/p\u003e\n\u003cp\u003eColoured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [ Pure Vitamin Cg + UV Filters ] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure. What makes it effective? Pure Vitamin Cg, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. instrumental test shampoo + conditioner. vitamin c derivative\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 400ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Aqua \/ Water , Sodium Laureth Sulfate , Glycol Distearate , Sodium Chloride , Cocamidopropyl Betaine , Dimethicone , Parfum \/ Fragrance , Guar Hydroxypropyltrimonium Chloride , Cocamide Mea , Coco-Betaine , Ascorbyl Glucoside , Sodium Benzoate , Sodium Hydroxide , Hydroxycitronellal , Steareth-6 , Phenoxyethanol , Acetic Acid , Peg-100 Stearate , Ethylhexyl Salicylate , Trideceth-10 , Trideceth-3 , Salicylic Acid , Limonene , Fumaric Acid , Linalool , Amodimethicone , Carbomer , Citric Acid , Hexylene Glycol , Hexyl Cinnamal\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer's Address:\u003c\/strong\u003e L'Oréal Paris, London, W6 8AZ\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e France\u003c\/p\u003e","brand":"waitrose","offers":[{"title":"Default Title","offer_id":49414065717486,"sku":"STO-ITEM-2026-474977","price":7.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/LN_380421_BP_4.jpg?v=1786642500","url":"https:\/\/mcgrocer.com\/products\/l-or-al-paris-elvive-colour-protect-shampoo-400ml-2026474977","provider":"McGrocer","version":"1.0","type":"link"}