{"product_id":"l-or-al-paris-cool-silver-pure-white-permanent-hair-colour-2026220119","title":"L'Oréal Paris Cool Silver Pure White Permanent Hair Colour","description":"\u003cp\u003eAnti-brassiness. Reduces Breakage. Visibly Healthier Hair. One Step Application. Up to 4 applications.\u003c\/p\u003e\u003cp\u003eLooking for a permanent at home hair colour with no ammonia? Introducing new Excellence Universal Nudes with Micro-Keratine!\u003c\/p\u003e\u003cp\u003eWhat new Excellence Universal Nudes by L'Oreal Paris will give you? Up to 100% grey coverage, No Ammonia, Complexion flattering reflect, Triple Care Colour Ritual.\u003c\/p\u003e\u003cp\u003eWhat makes it special?\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNo Ammonia Formula for a pleasant smell\u003c\/li\u003e\n\u003cli\u003eUniversal Reflect: The Reflect U is a unique combination of cool and warm reflects that harmoniously create a rich natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eMicro Keratine: A mixture of amino acids naturally present in hair which act as building blocks for keratin, a key structural protein, which boosts hair resilience and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTriple Care Colour Ritual:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew protective colouring cream enriched with caring agents, it protects and nourishes the hair as it colours, for a long-lasting rich colour result.\u003c\/li\u003e\n\u003cli\u003eNew caring gentle Ph shampoo Infused with Hyaluronic Acid, it delicately cleanses the scalp and hair of excess residue to reveal a beautiful radiant colour and hydrated feeling hair.\u003c\/li\u003e\n\u003cli\u003eNew nourishing radiance mask enriched with Hyaluronic acid, it seals the cuticles with hydration for nourished, supple hair and a long-lasting rich colour.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIngredients\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAqua \/ Water\u003c\/li\u003e\n\u003cli\u003eCetearyl Alcohol\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eBehentrimonium Chloride\u003c\/li\u003e\n\u003cli\u003ePropylene Glycol\u003c\/li\u003e\n\u003cli\u003eAmodimethicone\u003c\/li\u003e\n\u003cli\u003eSclerotium Gum\u003c\/li\u003e\n\u003cli\u003eCi 60730 \/ Acid Violet 43\u003c\/li\u003e\n\u003cli\u003eHc Blue No. 2\u003c\/li\u003e\n\u003cli\u003eCocos Nucifera Oil \/ Coconut Oil\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eSodium Lignosulfonate\u003c\/li\u003e\n\u003cli\u003ePhenoxyethanol\u003c\/li\u003e\n\u003cli\u003eEthanolamine\u003c\/li\u003e\n\u003cli\u003eTrideceth-6\u003c\/li\u003e\n\u003cli\u003eChlorhexidine Digluconate\u003c\/li\u003e\n\u003cli\u003e2-Nitro-5-Glyceryl Methylaniline\u003c\/li\u003e\n\u003cli\u003eIsopropyl Alcohol\u003c\/li\u003e\n\u003cli\u003e2-Oleamido-1,3-Octadecanediol\u003c\/li\u003e\n\u003cli\u003eDisperse Violet 1\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eCetrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eCoumarin\u003c\/li\u003e\n\u003cli\u003eParfum \/ Fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eManufacturer: L'Oréal Paris, London, W6 8AZ\u003c\/p\u003e\u003cp\u003ePreparation: Read instructions and do patch test 48 hours before use: 1) Apply on clean damp hair, 2) Wait for 10 mins or up to 15 for more intense result, 3) Rinse with water.\u003c\/p\u003e\u003cp\u003eCountry of Origin: Belgium\u003c\/p\u003e\u003cp\u003ePackaging: Box\u003c\/p\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":48323925246190,"sku":"STO-ITEM-2026-220119","price":14.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/2365x2365_a56aadbb-9012-425c-b18c-cde1dbc0fc1d.jpg?v=1784144487","url":"https:\/\/mcgrocer.com\/products\/l-or-al-paris-cool-silver-pure-white-permanent-hair-colour-2026220119","provider":"McGrocer","version":"1.0","type":"link"}