{"product_id":"josh-wood-colour-7-5-darkest-blonde-permanent-hair-dye-2026459159","title":"Josh Wood Colour 7.5 Darkest Blonde Permanent Hair Dye","description":"\u003cp\u003eJosh Wood's genius at creating perfect hair colour has made him one of the world's most sought-after colourists. Now he's taken all of his expertise and formulated the ultimate contemporary home hair colour - designed by Josh, worn by you. Say goodbye to greys and hello to glossy, natural looking dark blonde hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCovers 100% of grey\u003c\/li\u003e\n\u003cli\u003eAmmonia free\u003c\/li\u003e\n\u003cli\u003eConditions and adds shine\u003c\/li\u003e\n\u003cli\u003eContains special active ingredients to be extra kind to hair\u003c\/li\u003e\n\u003cli\u003eExpert, natural looking results in just 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eKit includes:\u003c\/strong\u003e expert colour, colour activator, salon grade gloves, protective barrier cream, stain removing wipe and deep conditioning treatment. Formerly known as Mid-Blonde. Packaging may vary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Suitable for Vegetarians.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Follow the internal leaflet for Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result. We recommend you choose a shade close to your natural colour, as seen in your root regrowth. This permanent colour is not designed for dramatic colour transformations. When selecting your shade, please note this permanent colour does not contain bleach and will not lighten hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHazards and Cautions:\u003c\/strong\u003e Keep out of reach of children. This product contains ingredients that may cause skin irritation and an Allergy Alert Test should be carried out 48 hours before each use. This product must not be used for dyeing the beard, moustache, eyelashes or eyebrows. To do so may cause blindness. Avoid any unnecessary skin contact, including ears, face and contact with eyes. Wear the gloves provided. Rinse eyes immediately if product comes into contact with them. Do not inhale or ingest. Remove all hair accessories and styling tools, plus any metal objects including earrings or facial piercings. Do not use if you have henna or a progressive hair colourant in your hair, or for two weeks after undergoing a hair relaxer, perm or straightening process. Do not mix with any other products other than those specified in the instructions. Rinse hair well after application. If any adverse reaction occurs, stop using the product immediately and seek medical assistance. Contains phenylenediamines (toluenediamines). Colour activator: Contains hydrogen peroxide. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves. Keep away from sources of heat, sparks and naked flames. Stain removing wipe: Flammable. Apply only where skin is stained, rubbing gently. Rinse well. Avoid contact with eyes. Rinse eyes immediately with plenty of water if product comes into contact with them.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Italy\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert Colour:\u003c\/strong\u003e PHENYLENEDIAMINES (TOLUENEDIAMINES), AQUA (WATER), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, CERA ALBA (BEESWAX), 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCl, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtective Barrier Cream:\u003c\/strong\u003e AQUA (WATER), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP\/VA COPOLYMER, PALMITIC ACID, STEARIC ACID, HYDROGENATED DIMER DILINOLEYL\/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStain Removing Wipe:\u003c\/strong\u003e AQUA (WATER), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Conditioning Treatment:\u003c\/strong\u003e AQUA (WATER), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, CETYL ESTERS, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Activator:\u003c\/strong\u003e 30 VOL 9%, AQUA (WATER), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM PYROPHOSPHATE, PENTASODIUM PENTETATE, ETIDRONIC ACID, PEG-40 CASTOR OIL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48363949719790,"sku":"STO-ITEM-2026-459159","price":24.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10243342.jpg?v=1784681554","url":"https:\/\/mcgrocer.com\/products\/josh-wood-colour-7-5-darkest-blonde-permanent-hair-dye-2026459159","provider":"McGrocer","version":"1.0","type":"link"}