{"product_id":"john-frieda-volume-lift-body-building-style-primer-90ml-2026213714","title":"John Frieda Volume Lift Body Building Style Primer 90ml","description":"\u003cp\u003eJohn Frieda's Volume Lift Body Building Style Primer delivers lasting volume and fullness with built-in strength. Infused with peptides, this lightweight hair primer supports your hair's protein structure while protecting against heat up to 230°C. Use before styling to unlock bouncy, lifted, all-day hair with natural shine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthens strands to support long-lasting volume\u003c\/li\u003e\n\u003cli\u003ePreps hair for fuller styles with natural movement\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C\u003c\/li\u003e\n\u003cli\u003eWith peptides to support protein structure\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy feel\u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan and silicone-free\u003c\/li\u003e\n\u003cli\u003e96% naturally derived; 96% biodegradable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBased on OECD guidelines, including water\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Water\/Aqua\/Eau, Hydrolyzed Corn Starch, VP\/VA Copolymer, Polyquaternium-7, Hydrolyzed Rice Bran Protein, Hydrolyzed Soy Protein, Kappaphycus Alvarezii Extract, Coco-Glucoside, Ethylhexylglycerin, Panthenol, Laminaria Saccharina Extract, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycine, Isopropyl Alcohol, Hydrolyzed Vegetable Protein, Laurtrimonium Chloride, Sodium Bisulfite, Tetrasodium EDTA, Citric Acid, Phenoxyethanol, Sodium Benzoate, Fragrance\/Parfum, Citronellol, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Pinene\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Kao Germany GmbH, D-64308 Darmstadt. Kao (UK) Limited, London, EC1A 2DY.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreparation:\u003c\/strong\u003e Directions: Use Body Building Style Primer on wet or towel-dried hair at the end of your wash routine. For shoulder-length hair, use 4-6 pumps. Adjust the amount based on your hair's length and thickness. Gently smooth the product from roots to tips. Do not rinse out; style as desired.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Germany\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackaging:\u003c\/strong\u003e Bottle\u003c\/p\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":48323403284718,"sku":"STO-ITEM-2026-213714","price":17.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/2365x2365_6d187cf3-9be8-40b8-a225-c05732137403.jpg?v=1784139481","url":"https:\/\/mcgrocer.com\/products\/john-frieda-volume-lift-body-building-style-primer-90ml-2026213714","provider":"McGrocer","version":"1.0","type":"link"}