{"product_id":"john-frieda-volume-lift-body-building-style-primer-2026337241","title":"John Frieda Volume Lift Body Building Style Primer","description":"\u003cp\u003eJohn Frieda's Volume Lift Body Building Style Primer delivers lasting volume and fullness with built-in strength. Infused with peptides, this lightweight hair primer supports your hair's protein structure while protecting against heat up to 230°C. Use before styling to unlock bouncy, lifted, all-day hair with natural shine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthens strands to support long-lasting volume\u003c\/li\u003e\n\u003cli\u003ePreps hair for fuller styles with natural movement\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C\u003c\/li\u003e\n\u003cli\u003eWith peptides to support protein structure\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy feel\u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan and silicone-free\u003c\/li\u003e\n\u003cli\u003e96% naturally derived; 96% biodegradable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBased on OECD guidelines, including water\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthens strands to support long-lasting volume\u003c\/li\u003e\n\u003cli\u003ePreps hair for fuller styles with natural movement\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C\u003c\/li\u003e\n\u003cli\u003eWith peptides to support protein structure\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy feel\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCountry of origin\u003c\/strong\u003e Germany\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreparation and Usage\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDirections: Use Body Building Style Primer on wet or towel-dried hair at the end of your wash routine. For shoulder-length hair, use 4-6 pumps. Adjust the amount based on your hair's length and thickness. Gently smooth the product from roots to tips. Do not rinse out; style as desired.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackage type\u003c\/strong\u003e Bottle\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRecycling information\u003c\/strong\u003e Bottle - Recycle; Pump - Do Not Recycle\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWater\/Aqua\/Eau\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Corn Starch\u003c\/li\u003e\n\u003cli\u003eVP\/VA Copolymer\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-7\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Rice Bran Protein\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Soy Protein\u003c\/li\u003e\n\u003cli\u003eKappaphycus Alvarezii Extract\u003c\/li\u003e\n\u003cli\u003eCoco-Glucoside\u003c\/li\u003e\n\u003cli\u003eEthylhexylglycerin\u003c\/li\u003e\n\u003cli\u003ePanthenol\u003c\/li\u003e\n\u003cli\u003eLaminaria Saccharina Extract\u003c\/li\u003e\n\u003cli\u003eHydroxypropyl Guar Hydroxypropyltrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eGlycine\u003c\/li\u003e\n\u003cli\u003eIsopropyl Alcohol\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Vegetable Protein\u003c\/li\u003e\n\u003cli\u003eLaurtrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eSodium Bisulfite\u003c\/li\u003e\n\u003cli\u003eTetrasodium EDTA\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003ePhenoxyethanol\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eFragrance\/Parfum\u003c\/li\u003e\n\u003cli\u003eCitronellol\u003c\/li\u003e\n\u003cli\u003eCitrus Limon (Lemon) Peel Oil\u003c\/li\u003e\n\u003cli\u003eHexyl Cinnamal\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003ePinene\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48337681547502,"sku":"STO-ITEM-2026-337241","price":17.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_923781d6-1731-4ba6-a5dd-87a9a0597145.jpg?v=1784297266","url":"https:\/\/mcgrocer.com\/products\/john-frieda-volume-lift-body-building-style-primer-2026337241","provider":"McGrocer","version":"1.0","type":"link"}