{"product_id":"john-frieda-violet-crush-purple-shampoo-250ml-2026213633","title":"John Frieda Violet Crush Purple Shampoo 250ml","description":"\u003cp\u003eGradually removes yellow tones and strengthens and nourishes with ProVitamin B5. Crushed Violet Pigments for salon-cool tone. For natural and colour-treated blondes. When following the total routine, including mask. Compared to standard shampoo. This daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde. With a potent blend of Crushed Violet Pigments and ProVitamin B5, its hydrating, nonstripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.\u003c\/p\u003e\u003cp\u003eThis product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWater\/Aqua\/Eau\u003c\/li\u003e\n\u003cli\u003eSodium Laureth Sulfate\u003c\/li\u003e\n\u003cli\u003eCoco-Glucoside\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eHydrogenated Vegetable Oil\u003c\/li\u003e\n\u003cli\u003eGlyceryl Oleate\u003c\/li\u003e\n\u003cli\u003eGuar Hydroxypropyltrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eSorbitan Caprylate\u003c\/li\u003e\n\u003cli\u003ePanthenol\u003c\/li\u003e\n\u003cli\u003eTetrasodium Glutamate Diacetate\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eFragrance\/Parfum\u003c\/li\u003e\n\u003cli\u003eBenzyl Alcohol\u003c\/li\u003e\n\u003cli\u003eCitrus Aurantium Peel Oil\u003c\/li\u003e\n\u003cli\u003eCitrus Limon (Lemon) Peel Oil\u003c\/li\u003e\n\u003cli\u003eHexyl Cinnamal\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003eAcid Blue 9\u003c\/li\u003e\n\u003cli\u003eAcid Violet 43\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKao Germany GmbH, D-64308 Darmstadt. Kao (UK) Limited, London, EC1A 2DY.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDirections: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCaution\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCAUTION: Avoid contact with fabrics \u0026amp; household surfaces to prevent staining. If contact occurs, clean immediately.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCountry of origin: Germany\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTube\u003c\/p\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":48323407610094,"sku":"STO-ITEM-2026-213633","price":14.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/2365x2365_5e4a67f0-eb27-4605-8565-cb253e63bedf.jpg?v=1784139499","url":"https:\/\/mcgrocer.com\/products\/john-frieda-violet-crush-purple-shampoo-250ml-2026213633","provider":"McGrocer","version":"1.0","type":"link"}