{"product_id":"john-frieda-violet-crush-purple-shampoo-2026334846","title":"John Frieda Violet Crush Purple Shampoo","description":"\u003cp\u003eThis daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde. With a potent blend of Crushed Violet Pigments and ProVitamin B5, its hydrating, nonstripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGradually removes yellow tones\u003c\/li\u003e\n\u003cli\u003eStrengthens and nourishes with ProVitamin B5\u003c\/li\u003e\n\u003cli\u003eCrushed Violet Pigments for salon-cool tone\u003c\/li\u003e\n\u003cli\u003eHydrating, non-stripping formula\u003c\/li\u003e\n\u003cli\u003eFor natural and colour-treated blondes\u003c\/li\u003e\n\u003cli\u003eWhen following the total routine, including mask.\u003c\/li\u003e\n\u003cli\u003eCompared to standard shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCountry of origin: Germany\u003c\/p\u003e\u003cp\u003ePreparation and Usage: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.\u003c\/p\u003e\u003cp\u003ePackage type: Bottle\u003c\/p\u003e\u003cp\u003eRecycling information: Bottle - Recycle; Cap - Recycle\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSafety Warning:\u003c\/strong\u003e CAUTION: Avoid contact with fabrics \u0026amp; household surfaces to prevent staining. If contact occurs, clean immediately.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Water\/Aqua\/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance\/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48337579704558,"sku":"STO-ITEM-2026-334846","price":22.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_7b791646-6556-4879-82d7-26fc762e82c9.jpg?v=1784296494","url":"https:\/\/mcgrocer.com\/products\/john-frieda-violet-crush-purple-shampoo-2026334846","provider":"McGrocer","version":"1.0","type":"link"}