{"product_id":"john-frieda-violet-crush-intensive-purple-shampoo-250ml-2026298314","title":"John Frieda Violet Crush Intensive Purple Shampoo 250ml","description":"\u003cp\u003eFormulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh.\u003c\/p\u003e\u003cp\u003eWhen using the intense shampoo and mask. When following the total routine, including mask.\u003c\/p\u003e\u003cp\u003eThis product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNeutralises yellow tones in one wash\u003c\/li\u003e\n\u003cli\u003eLeaves blonde cooler, brighter, and brass-free\u003c\/li\u003e\n\u003cli\u003eWith Pro-Vitamin B5 to strengthen hair\u003c\/li\u003e\n\u003cli\u003eUse weekly or as needed\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIngredients: Water\/Aqua\/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance\/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43\u003c\/p\u003e\u003cp\u003eStorage Type: Ambient\u003c\/p\u003e\u003cp\u003eRecycling Info: Recycle: Whole Packaging\u003c\/p\u003e\u003cp\u003ePreparation and Usage: Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo to hair.\u003c\/p\u003e\u003cp\u003eCountry of Origin: Germany\u003c\/p\u003e","brand":"ASDA","offers":[{"title":"Default Title","offer_id":48333445660910,"sku":"STO-ITEM-2026-298314","price":10.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/T_5037156297690_T1.jpg?v=1784243764","url":"https:\/\/mcgrocer.com\/products\/john-frieda-violet-crush-intensive-purple-shampoo-250ml-2026298314","provider":"McGrocer","version":"1.0","type":"link"}